Wed.May 01, 2019

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?

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On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” ” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ).

10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all. This article originally appeared on PR Daily in May of 2018. Some technology really does make things easier.

The most talkworthy campaigns: Who’s winning—and what are they doing right?

Agility PR Solutions

Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider these insights. This year’s South by Southwest ® (SXSW ® ) Conference in Austin, Texas was all about emotion.

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3 tactics for using ‘cold email’ to land media coverage

PR Daily

Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead. Earned media coverage is the lifeblood of modern businesses, but pursuing it often requires using “cold email.”.

Hey PR Folks: Keep Your Eye On The Ball

PR Insiders

A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it.

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An Uber bot blunder and a Chase ‘motivational’ gaffe yield key lessons

PR Daily

The high-profile brands have big Twitter followings, so any missteps—automated or at the hands of a human—will be hugely magnified. Here are precautions social media teams can take. Your social media account is a crucial public face of your brand.

A TrendKite + Cision update

TrendKite

An update on TrendKite joining the Cision family

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 frequently asked questions about Ragan & PR Daily Awards

PR Daily

Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded. Do you want to see how winning an award could benefit you? Check out this short video to learn more: 1. What are Ragan & PR Daily Awards?

Exploring the ways technology helps—and hurts—us in the workplace

Agility PR Solutions

While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects.

5 reasons health care comms leaders should apply for this exclusive event

PR Daily

Solve problems, discuss challenges and network with your experienced peers at Ragan’s Health Care Communications Leadership Roundtable in St Louis. Health care communicators deal with a unique set of challenges.

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9 of 10 small businesses will boost ad spending in 2019

Agility PR Solutions

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the survey found.

30 jobs in the PR and marketing world

PR Daily

Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event. The most exciting two minutes in sports” takes place this weekend. On Saturday, Churchill Downs racetrack in Louisville, Kentucky, will host the 145th running of the Kentucky Derby. Omaha Beach, a 3-year-old bay, enters as the favorite to win in the 20-horse field.

Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

Ragan Communications welcomes Diane Schwartz as new CEO

PR Daily

The former publisher of PR News will become Ragan’s new CEO effective May 13. Diane Schwartz, former publisher of PR News and one of the nation’s most recognized experts in corporate communication, has joined Ragan Communications as Chief Executive Officer, effective May 13. The Chicago-based media company is best known for its PR and communication news sites and its growing conference, training and membership divisions.

Bob Dylan and Corporate Tax Breaks

Karwoski & Courage

Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country.

Me and my shadow

HMA Public Relations

Even if you are on the right track, you’ll get run over if you stand still. Advice from the young professional who shadowed Abbie this weekend. The post Me and my shadow appeared first on HMA Public Relations. Featured Esperança PR Public Relations shadow shadowing

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. Yet, throwing in Warren Buffett’s name as click bait makes it sound like Buffett is.more.

How Video Can Help Your SEO Strategy

Buzzstream

Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we’re visual beings, you’d be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection.

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Three trends we’re seeing at Social Media Week NYC

NewsWhip

[…]. The post Three trends we’re seeing at Social Media Week NYC appeared first on NewsWhip. Digital Journalism

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

Published by the Nonprofit Association of Oregon on May 1, 2019. Authored by Casey Boggs , ReputationUs. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

The top 10 education journalists in 2019

Muck Rack

The top 10 education journalists in 2019

Harrah’s Ak-Chin Casino Employees Participate in Seventh Annual Adopt-A-Highway Cleanup Event

HMA Public Relations

(MARICOPA, Ariz. – May 1, 2019) – For the seventh year in a row, Harrah’s Ak-Chin Casino employees participated in a local CodeGreen Adopt-A-Highway Cleanup event, […].

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