Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reli

Media Relations 247

Media Relations Media Pitching Television 247

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Today, we wanted to share a refresh on the similarities and differences between the two business categories.

Strategy 92

Strategy Publicity Media Relations Social Media 92

Mindful Marketing

JANUARY 12, 2017

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Here’s a look at how I used it to tackle some of the measurement challenges that I previously mentioned: Linking PR to other marketing activities: SeeDepth connects PR to inbound marketing measurement by showing how many site referrals come from each publis

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Measurement Analytics Agency Data 64

Solo PR Pro

JANUARY 12, 2017

On the first Wednesday in January, we kicked off the year with a joint Q&A chat with the #smchat community. Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social media ( learn how to join us here ). The questions discussed included: Social is all grown up.

Social Media 40

Social Media Strategy Media Leadership 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” Instead, it’s “Did you self-publish?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?

Writing 40

Writing Reputation Social Media Education 40

ISEBOX

JANUARY 12, 2017

Read Time: 2 minutes. As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Yesterday’s Trump presser was the first salvo in what will surely be a contentious period for news organizations hoping to ferret out the truth. What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a pr

Journalism 41

Journalism Guidelines Government Training 41