Tue.Aug 31, 2021

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Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […]. The post Best PR Software: Comparison [2021] appeared first on Prowly Magazine.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. Some have even torn the wait-and-watch tactic from their playbook altogether, citing the new “silence is consent” standard or the demand to respond quickly in the digital age. But going directly into responsive crisis mode isn’t always the answer.

Crisis 159
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The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey

Agility PR Solutions

As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to a hybrid customer journey that mixes online and in-person behavior when shopping locally, according to the newly […].

Local 154
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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 strategic tips for marketing to specific audiences

Agility PR Solutions

Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead generation is one of the key ways to […]. The post 7 strategic tips for marketing to specific audiences appeared first on Agility PR Solutions.

Marketing 148

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Engaging esports audiences with influencer marketing campaigns

Agility PR Solutions

In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly 500,000,000 people, and this trend is going to continue increasing in the coming years. […].

Marketing 145
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Rocky Mountain Emmys to Induct Six to Silver Circle Society

HMA Public Relations

The Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences has chosen its 2021 Silver Circle Society inductees, each of whom will be honored at the Rocky Mountain Emmys, Nov 6. Click the link to read more about the 2021 Silver Circle Society inductees!

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Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

Muck Rack

Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

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Nirvana Baby

Mark My Words

There’s an epic irony to the ‘Nirvana Baby’ suing the band for exploitation for using a photo of him at 4 months old on the cover of Nevermind. As many pointed out on Twitter, the fact that in the offending photo he is grasping for a dollar bill is eerily symbolic, but there’s another currency driving this odd and somewhat sad story: fame. The fact is that – whether through ComiCon, Never Mind the Buzzcocks, or recreating the Nevermind photo as an adult- Spencer Elden has been happy to use it as

Twitter 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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M3 Communications Group, Inc. and Standard Media Organized the First International Forum Between Business and Culture in Bulgaria

Maxim Behar

M3 Communications Group, Inc. , with CEO Mr. Maxim Behar , cooperated with the independent Bulgarian media Standard in organizing the first international forum in Bulgaria called Culture and Business - Together in the Digital World , which was held in the capital Sofia. The forum with a focus on the new opportunities for digitalization of the cultural heritage in Bulgaria was supported by the participation of the European Commission, the Ministry of Culture, the media and business.

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How to avoid PFI contract expiry risks

Practical Law Construction

Private finance initiative (PFI) projects tend to be long-term, usually lasting for a period of 25 years or more. There is an active secondary market for equity interests in PFI projects: original project developers exit and new longer term investors hold projects to maturity. Notwithstanding this longer-term investment horizon, as time goes on, it is only natural that parties tend to focus more on day-to-day operations and portfolio management and less around the ultimate backstop of expiry.

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Coming Together — Team-oriented: The Hoffman Agency Core Values, Part 7

The Hoffman Agency

By Hayley Hendrickson, Account Coordinator . Over the past few months, we’ve taken a deep dive into the values that make up the foundation of The Hoffman Agency. From care to trust , our core values have evolved since their initial inception and become crucial elements to Hoffman’s success. But none of this would be possible without our seventh and final core value, team-oriented.

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Lessons Of Theranos: Sex, Lies, And PR

ImPRessions - Crenshaw Communications

Like many in tech PR , I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. Theranos claimed to have devised a technology that offered ultra-sophisticated diagnostic testing based on a single pinprick of blood.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.