Tue.Jun 15, 2021

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UK Media Moves including the Daily Mirror, FTAdviser, Bauer Media and more

Cision

Rachel Wearmouth joins the Daily Mirror as Senior Political Correspondent; Ruby Hinchliffe is now Reporter for FTAdviser; Lucy Blackwell returns to role at Bauer Media.

Media 178
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A Guide to Pride Without Pandering

PRSay

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Why? Well, COVID-19 of course. And we have a new President and new leadership in Congress. And we’ve experienced a year of attention to the realities of life for people of color and LGBTQ people like no other in recent history.

Employee 201
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Authenticity gap: Brands are failing on nearly half of what consumers expect from them

Agility PR Solutions

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball. The firm’s newly released 2021 Authenticity Gap study examines the actions brands need to […].

Consumer 157
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 steps for building a high-converting email marketing funnel

Agility PR Solutions

It’s a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect’s journey. Based on it, you can provide relevant content for […]. The post 5 steps for building a high-converting email marketing funnel appeared first on Agility PR Solutions.

Marketing 120

More Trending

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VW’s former CEO pays dearly for crisis misconduct—PR lessons for brands

Agility PR Solutions

After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 86
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How to Build an Effective Media Database

HMA Public Relations

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.

How To 92
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Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew | On Top of PR podcast (Clone)

Axia PR

Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew. Guest: Our episode guest is Tru Pettigrew, he connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

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Webinar recap: The future of newsletters, featuring insights from newsletter authors from Yahoo! and The Profile

Muck Rack

Webinar recap: The future of newsletters, featuring insights from newsletter authors from Yahoo!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Naomi Osaka’s No-Win Standoff with the French Open

Mark My Words

The post-match press conference has yielded as many iconic moments as it has sporting clichés: I’m thinking of Kevin Keegan’s infamous ‘ I will love it’ rant, former Leicester City manager Nigel Pearson’s ‘ostrich’ tirade , and, further afield, Mike Tyson’s ‘I wanna eat your children’. With the press conference come a fair share of gaffes. One understands, then, Naomi Osaka’s reluctance to engage in this high pressure format, which—depending whether win or loss—finds athletes either at the

Sports 60
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Everybody needs good NABERS – accommodating the new rating scheme in construction contracts

Practical Law Construction

There’s a new kid on the energy efficiency ratings block in the United Kingdom. NABERS UK Energy for Offices , a cousin of the established Australian system, officially launched in the UK in November 2020. The NABERS UK system focuses on the energy efficiency of office buildings when they are in use, to gauge actual performance in a way that is comparable with similar buildings.

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Express Yourself — Openness: The Hoffman Agency Core Values, Part 5

The Hoffman Agency

By Hayley Hendrickson, Account Coordi nato r. Openness is vital to the success of any interpersonal relationship, whether it’s in the home or workplace. Open communication allows individuals to build deeper emotional connections and feel a stronger sense of interconnectivity. When we’re able to share our views and differing opinions in an open, respectful manner, people begin to trust , value and care for each other — thus, enabling a positive environment in which one can consistently learn and

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What good is an earned media placement if no one can read it?

Communications Conversations

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. And, it’s not just the New York Times’ of the world either.

Media 179
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.