Tue.Jun 15, 2021

UK Media Moves including the Daily Mirror, FTAdviser, Bauer Media and more

Cision

Rachel Wearmouth joins the Daily Mirror as Senior Political Correspondent; Ruby Hinchliffe is now Reporter for FTAdviser; Lucy Blackwell returns to role at Bauer Media. Media Blog

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5 steps for building a high-converting email marketing funnel

Agility PR Solutions

It’s a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect’s journey.

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How employers can foster clarity and confidence in return-to-office plans

PR Daily

As the companies look to bring their workers back to the office, communications will play a crucial role. With an increasing number of Americans getting vaccinated and many cities easing their social distancing guidelines, more businesses are announcing plans for employees to return to the office.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.

More Trending

Report: How data offers a blueprint for corporate activism and CEO advocacy

PR Daily

A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand. When it comes to speaking out on social issues, PR pros know that consumers want brands to take an active role.

Authenticity gap: Brands are failing on nearly half of what consumers expect from them

Agility PR Solutions

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills

PR Daily

The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR. Much has changed since Larry Ragan started producing a newsletter for corporate communicators in 1968.

A Guide to Pride Without Pandering

PRSay

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Well, COVID-19 of course. And we have a new President and new leadership in Congress.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Juneteenth rises to new prominence as organizations commemorate ‘America’s second independence day’

PR Daily

More states and municipalities declare official holidays, as private organizations also step up recognition, many giving their employees the day off. America’s Juneteenth (June 19) commemorations are looking a little different in 2021.

Radio 85

5 Tips for Managing Your Time as a Solo PR Pro

Solo PR Pro

At long last, you’ve achieved the ultimate dream: working for yourself. You're a solo PR pro now! Finally, you have almost complete control over your career. You can choose when you work, where you work from, the types of projects you do and your ideal client profile.

Roku, Spotify back antitrust moves to break up big tech, Americans consider data security a top issue, and Lin-Manuel Miranda apologizes for lack of representation

PR Daily

Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter. Hello, communicators: Halfway through Pride Month, brands continue to introduce campaigns that attempt to provide value and support to the LGBTQ+ community.

What good is an earned media placement if no one can read it?

Communications Conversations

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Don’t miss Friday’s entry deadline

PR Daily

Enter Ragan’s PR Daily Awards by this Friday, June 18, to earn recognition for your impressive PR work! The post Don’t miss Friday’s entry deadline appeared first on PR Daily. Ragan Awards

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Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew | On Top of PR podcast (Clone)

Axia PR

Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew. Guest: Our episode guest is Tru Pettigrew, he connects brands with consumers and builds bridges across generations.

Naomi Osaka’s No-Win Standoff with the French Open

Mark My Words

The post-match press conference has yielded as many iconic moments as it has sporting clichés: I’m thinking of Kevin Keegan’s infamous ‘ I will love it’ rant, former Leicester City manager Nigel Pearson’s ‘ostrich’ tirade , and, further afield, Mike Tyson’s ‘I wanna eat your children’. With the press conference come a fair share of gaffes.

Webinar recap: The future of newsletters, featuring insights from newsletter authors from Yahoo! and The Profile

Muck Rack

Webinar recap: The future of newsletters, featuring insights from newsletter authors from Yahoo! and The Profile

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to Build an Effective Media Database

HMA Public Relations

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona. Media Relations Finder Binder

Everybody needs good NABERS – accommodating the new rating scheme in construction contracts

Practical Law Construction

There’s a new kid on the energy efficiency ratings block in the United Kingdom. NABERS UK Energy for Offices , a cousin of the established Australian system, officially launched in the UK in November 2020.

Express Yourself — Openness: The Hoffman Agency Core Values, Part 5

The Hoffman Agency

By Hayley Hendrickson, Account Coordi nato r. Openness is vital to the success of any interpersonal relationship, whether it’s in the home or workplace. Open communication allows individuals to build deeper emotional connections and feel a stronger sense of interconnectivity.