PR Campaign Planning: Why Analytics is Key to Success
Onclusive
MAY 19, 2021
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning. In this webinar, you’ll learn: Planning principles and some popular models How to use AMEC’s Integrated Evaluation Framework as a planning tool The role of PR analytics data & insight i
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