Business Wire

FEBRUARY 8, 2021

Chinese New Year (CNY) is just around the corner! Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021. In Chinese culture, the ox is considered industrious and methodical. Consequently, the Year of the Ox is a time when hard work will be rewarded.

Blogging 247

Blogging Industry Publicity 247

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts. Achieving organizational success requires executive participation in building the corporate communications strategy, and without this cooperation, aligning goals will prove challeng

Communications 195

Communications Corporate Leadership Reputation 195

Ronn Torossian

FEBRUARY 8, 2021

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street. The 2020 Edelman Trust Barometer reported […]. The post Empowering Social Employees appeared first on.

Employee 195

Employee Consumer Brand Branding 195

Agility PR Solutions

FEBRUARY 8, 2021

Everyone has seen bad examples of digital communication—especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? Here’s how we’re handling it for […].

Examples 184

Examples Communications Brand Branding 184

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more.

Strategy 176

Strategy Storytelling Examples Communications 176

Maxim Behar

FEBRUARY 8, 2021

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

Social Media 130

Social Media Groups Media Company 130

Agility PR Solutions

FEBRUARY 8, 2021

Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. In fact, 70 percent of respondents identify that shortfall as a barrier to adoption of AI in their marketing. The two companies […].

Training 154

Training Education Marketing Industry 154

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Agility PR Solutions

FEBRUARY 8, 2021

With disinformation running rampant, fake news lurking at every turn, and trust in the media at an all-time low, new research from multichannel messaging firm PowerInbox reveals that today’s publishers must focus on delivering relevant, personalized content to subscribers in order to differentiate themselves as trustworthy amid a sea of suspect content sources.

Media 153

Media Industry Publicity 153

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

FEBRUARY 8, 2021

There’s a right way—and a wrong way—to leverage newsjacking

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Axia PR

FEBRUARY 8, 2021

PR and social media go hand-in-hand. One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Social Media 127

Social Media Media Reputation Agency 127

Prowly

FEBRUARY 8, 2021

Most communications practitioners understand public relations’ value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it’s necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […].

Communications 104

Communications Marketing Brand Branding 104

PR 20/20

FEBRUARY 8, 2021

Every HubSpot user who’s realized the massive benefits of creating email workflows is probably equally familiar with the ugly downside: a bottomless pit where your succinct, organized list of workflows used to be. Workflows you created for that one trade show five years ago. Nurture streams that hinge on outdated enrollment criteria. Internal workflows that haven’t sent a notification since that last website redo.

How To 113

How To Trends Trade Shows Data 113

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Karen Freberg

FEBRUARY 8, 2021

The time has come where we have all gathered around our TVs – to watch a game being played out on the field for the world to watch. Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas.

Social Media 104

Social Media Trends Media Reddit 104

5W PR

FEBRUARY 8, 2021

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry.

Customer Service 88

Customer Service Policies Analysis Training 88

Agility PR Solutions

FEBRUARY 8, 2021

The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and following the COVID-19 outbreak that drove companies online, it’s become essential. In most […].

Tools 85

Tools Company Brand Branding 85

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you.

Crisis 78

Crisis Crisis Management Reputation SEO 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Communications Conversations

FEBRUARY 8, 2021

Last week, a post I wrote caught some serious flack on LinkedIn. It centered on J-Lo’s recent influencer marketing gaffe. The original title of that post: “It’s high time A-Rod gave J-Lo some influencer marketing advice.” After sharing it on LinkedIn, I received feedback from some female friends and colleagues that I have a lot of respect for–Candee Wolf and Gabby Nelson, as well as others.

LinkedIn 83

LinkedIn Blogging Creativity Corporate 83

Prohibition

FEBRUARY 8, 2021

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers. There are two main types of influencers, a macro-influencer and a micro-influencer. The key differences being that a macro-influencer tends to have over 100,000 followers/subscribers and a micro-influencer has less than 100,000 followers.

Consumer 62

Consumer B2C Course Social Media 62

HMA Public Relations

FEBRUARY 8, 2021

Today’s MediaMonday comes to us from Philip Catalfamo, news editor and sports director for Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate). Among his duties, Philip hosts “Off the Bench” each Saturday morning, focusing on prep sports throughout Northern Arizona. […].

Sports 64

Sports Television Media 64

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. I have the amazing opportunity to constantly learn about the latest innovations and what their adoption could mean for manufacturers. Can you tell us what types of stories, trends or issues are on your radar now? Advances in automation, wearables, AI, additive manufacturing and IoT are always on my radar.

Technology 56

Technology Meeting Automotive Media 56

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

NewsWhip

FEBRUARY 8, 2021

The Covid-19 vaccine began rolling out in some countries at the end of 2020, after receiving emergency approval from several governments. In the US, this included the Pfizer and the Moderna vaccines, while the UK is also using the AstraZeneca vaccine in addition to those two listed. . One of the challenges of a mass vaccination effort in a pandemic is getting enough of the population vaccinated for it to make a tangible difference in stopping the spread of the disease.

Publicity 78

Publicity Media Analysis Healthcare 78