Tue.Sep 29, 2020

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.

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5 examples of clever, creative COVID-19 pivots

PR Daily

The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels. Conventional wisdom has long been that the great companies invest during a downturn to come out stronger on the other side. Actually, they don’t just invest.

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Showcase what makes your organization a top place to work

PR Daily

Enter Ragan’s Top Places to Work Awards—part of our Employee Communications Awards. The entry deadline is Friday, Oct. The post Showcase what makes your organization a top place to work appeared first on PR Daily. Ragan Awards

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Affect’s SVP Jen Dobrzelecki: ‘Keep going’

PR Daily

Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH. What are the biggest changes you have faced since the COVID-19 crisis began?

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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. But, that doesn’t mean journalism is thriving again. In many ways, the situation is more dire than ever.

DE&I job titles are on the rise

PR Daily

According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.

Relevance study explores serious toll COVID-19, racial strife and political divides are taking

Agility PR Solutions

Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.

Emergence—what it is and why SEO pros should understand it

Agility PR Solutions

Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom.

UK Media Moves including Match of the Day Magazine, Tyla, Archant and more

Cision

New Editor and Deputy Editor appointed at MotD Magazine; Tobí Akingbadé appointed Social Editor at Tyla; Jessica Long is now Audience Development Manager at Archant. Media Blog

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7 comms business lessons from the Blackhawk Down raid

Agility PR Solutions

October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

The latest #FuturePRoof practitioner survey is a tough read. It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit.

Meet Board of Directors Nominee Dr. Kaye Sweetser, APR+M, Fellow PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Dr. Kaye Sweetser, APR+M, Fellow PRSA. Location : San Diego. Current title : Professor of Public Relations, San Diego State University; Director of the Glen M.

Baseball, Dogs and Apple Pie

HMA Public Relations

America's favorite pastime is notorious for coming up with clever promotions, but how can they run promotions with no fans? Read more from Scott on how teams are still able to promote games through varied promotions. The post Baseball, Dogs and Apple Pie appeared first on HMA Public Relations.

Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients

Prowly

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients.

Holiday Shopping Survey

5W PR

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches.

The host of SEMrush’s ‘The Marketing Scoop’ podcast explains the role of SEO in PR

Muck Rack

The host of SEMrush’s ‘The Marketing Scoop’ podcast explains the role of SEO in PR

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How to submit photos that the news media will use

Axia PR

Be a better resource for the media. As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos.

UK Media Moves including Match of the Day Magazine, Tyla, Archant and more

TrendKite

New Editor and Deputy Editor appointed at MotD Magazine; Tobí Akingbadé appointed Social Editor at Tyla; Jessica Long is now Audience Development Manager at Archant

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7 Ways to Maximize Your PR Programs

Solo PR Pro

This year has been an especially challenging time to conduct business, and that makes it even more important to take care of the business that you have. Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate results for PR programs.

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

Time isn’t on your side and resolving old disputes is never easy

Practical Law Construction

Time flies when you are having fun, or so the saying goes. I think it flies whether you are having fun or not, although I’m sure we’ve all experienced those moments when it isn’t flying at all and it feels like it has stood still.

I Got 99 HA Jamz (And Not a Bad One)

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). Just shy of the big 100, and the playlist is going strong! It continues to be updated daily — it’s hard to imagine life B.H. Before HAJamz).