Wed.Jun 11, 2025

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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

Public relations, or PR, is all about how companies tell their story and connect with their audience. But depending on who you’re talking to, either other businesses or individual customers, the approach can be very different. This is where B2B (business-to-business) and B2C (business-to-consumer) PR come in. What Is B2B PR? B2B PR focuses on building relationships between companies.

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The Psychology of Headlines in PR: Creating Impact While Building Trust

Ronn Torossian

Learn how psychology impacts headline writing in PR and content marketing. Tips to boost engagement while maintaining trust and ethical standards. The post The Psychology of Headlines in PR: Creating Impact While Building Trust appeared first on.

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10 Popular Journalists Covering Healthcare

Notified

Whether you do PR for a healthcare brand, a startup in medtech, or are working on groundbreaking research - getting the right media coverage starts with knowing the right journalists.

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Why PR Must Step Forward in the Fight Against AI Swarms, Synthetic Influence and Mass Deception

PRSay

Save the date: On the next Strategies & Tactics Live, join Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. ET. Registration information to follow. The battlefield isn’t coming. It’s here. A landmark international study — backed by Oxford, MIT, NYU and Cambridge — has confirmed what many in our profession already sensed.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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6 emerging PR technologies and their impact on industry practices

Agility PR Solutions

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and way more connected. It’s happening across […] The post 6 emerging PR technologies and their impact on industry practices first appeared on Agility PR Solutions.

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Promoting Telemedicine Platforms Through Public Relations: Strategies For Building Patient Trust

5W PR

Public relations plays a vital role in promoting telemedicine platforms and building patient trust in virtual healthcare services. The COVID-19 pandemic accelerated telemedicine adoption, with virtual visits increasing by 78% in 2020 according to the CDC. This shift created new opportunities and challenges for healthcare providers to communicate the value of remote care.

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“It’s A Public Relations Issue.”

Reputation Us

As published by CUInsight on June 11, 2025 “It’s a public relations issue.” Credit unions struggle with a bevy of PR problems in 2025 Among the many challenges facing credit union executives and board members this year, we were especially curious about the public relations issues that weigh most heavily on their minds. To find out, we spoke confidentially with several credit union leaders, gathering anecdotal insights about their top PR concerns.

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5 Facebook QR code growth tactics every marketer should know

Agility PR Solutions

Facebook growth is no longer what it used to be. Organic reach continues to shrink, ads are pricier, and customers have become more selective about what they click, who they follow, and how they engage. This can make growing on Facebook feel like a losing game. How do you build a loyal community while ensuring […] The post 5 Facebook QR code growth tactics every marketer should know first appeared on Agility PR Solutions.

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A 5-step guide to collaborative manager communications

PR Daily

Streamlining managerial messaging. Manager comms are essential to establish a productive workplace. But it isn’t always as effective as it could be. A Workforce Institute at UKG study that shows 74% of employees think better manager comms would improve employee effectiveness. Managers “really are the people that need to communicate down into the organization, so getting their buy-in and support is critical as you put together your communications strategy,” said Laurie Tortorello, director of pe

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Maximizing agility in direct mail marketing: Optimizing costs and precision

Agility PR Solutions

In today’s dynamic marketing landscape, agility is paramount. Businesses must swiftly adapt to changing consumer behaviors and market conditions. Direct mail marketing, often perceived as traditional, has evolved into a powerful tool for agile marketers. By leveraging precise targeting and cost-effective strategies, direct mail can deliver impressive ROI.

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Agency growth is local, specialist, independent and small

Wadds Inc.

The UK public relations agency sector is growing, but not in the areas you might expect. The agency market is tough, but the latest Agency by Agency 2025 growth report contains some optimistic insights for local, specialist, independent, and small agencies. The data puts the bigger is better growth myth to rest: big agencies aren’t the ones driving growth.

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How machine learning is transforming predictive intelligence in the logistics sector

Agility PR Solutions

Logistics remains the lifeblood of world trade, enabling the smooth movement of products across oceans and borders. The changing e-commerce needs, surging globalized supply chains, and customer-end demands for track-and-trace in real time and speedy delivery are, however, transforming logistics into a data-based business. With the rise of digital transformation, technologies like machine learning (ML) […] The post How machine learning is transforming predictive intelligence in the logisti

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Jennifer Massaro on curing imposter syndrome and leaving a good wake behind you

Offleash

Our blog series highlighting female tech leaders (and sharing their wisdom) continues! This time, we had the privilege of connecting with Nutanix Vice President of Corporate Communications, Jennifer Massaro. Jennifer has charted an impressive, at times non-linear path through tech communications, shaped by curiosity, resilience, and a commitment to uplifting others.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Us’ Mission Impossible Into Tom Cruise’s Secret Life: Scientology, Fatherhood and Dating

Mark My Words

US Weekly PR guru Mark Borkowski says Cruise is a unique being in an overexposed world. “In an age when celebrity is measured in clickbait and confessionals, he’s Houdini with a dollop of old-Hollywood glamour,” he tells Us. “He’s one of the few who understands that mystique — curated silence, not curated content — is more potent than a thousand influencer confessionals.

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The Scoop: AI summary takeover arrives as Google search traffic declines across news sites

PR Daily

Plus: The Home Depot finds itself in immigration spotlight; content creators draw millions of views during LA protests. It may have tanked in the box office, but does anyone remember the movie “A.I. Artificial Intelligence” from all the way back in 2001? It had a sort of creepy, dystopian take on what the world would look like when AI robots were nearly indistinguishable from actual humans.

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