Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year
Agility PR Solutions
APRIL 6, 2022
Despite its global hype, the metaverse—the 3D experience layer of the internet—is not yet actualized; it will be built out in stages over the next decade, according to new research from Forrester. Today, any extended-reality experience is inaccurately being touted as “the metaverse.” According to the research, however, single-vendor platform activations such as augmented or virtual […].
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