Wed.Jan 31, 2018

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.

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State of the Public Relations Industry

HMA Public Relations

Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]. The post State of the Public Relations Industry appeared first on HMA Public Relations.

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3 tips to embrace your news story when it includes a competitor

Axia PR

Shared coverage doesn’t have to be bad. So, the journalist you’ve been pitching finally decides to write a piece on your company. Thrilled, you update your team, alert your spokesperson and send the reporter all the necessary photos and information. Then, at some point during the process, or maybe even once the story runs, you find out that your competitors appear in the piece too – perhaps with more prominence than your company.