Fri.Feb 24, 2017

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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

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3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard.

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Media literacy is the social issue of our time

Steve Barrett on PR

An increasingly put-upon media has started to retaliate against President Trump's fake news accusations, led by The New York Times with its 'hard truth' campaign - it is in the best interests of everyone in PR to join this effort.

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