Ronn Torossian

MAY 9, 2018

From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show. At the time, U2 had released a few albums and had a decent fan following, but they were overshadowed by the major star power at the concert, including pop royalty like Paul McCartney, David Bowie and Freddie Mercury, among others.

Reputation 150

Reputation Blogging 150

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. It’s best practice, forms a key prong within the PESO model and can offer a range of benefits, whether your objectives are awareness raising or transactions. So then, why are B2B brands more hesitant when it comes to embracing the influencer?

B2B 48

B2B Marketing Strategy Corporate 48

HMA Public Relations

MAY 9, 2018

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this. The post Blake Lively is an Insta Game-Changer appeared first on HMA Public Relations.

Social Media 40

Social Media Publicity Media Instagram 40

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. It’s best practice, forms a key prong within the PESO model and can offer a range of benefits, whether your objectives are awareness raising or transactions. So then, why are B2B brands more hesitant when it comes to embracing the influencer?

B2B 48

B2B Marketing Strategy Corporate 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Hoffman Agency

MAY 9, 2018

By Lou Hoffman. Hoffman Agency, CEO. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving the issue.

Media Relations 28

Media Relations Media Storytelling Exercises 28