Fri.Sep 13, 2019

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 How To Describe Public Relations

5W PR

How often are you at a social gathering where you meet someone for the first time and they ask you what you do? You reply, “I practice public relations.” And your new friend asks, “What does that mean?” Public relations means different things to different people, including the word “practice.”. The Punchline. Public relations is the science or art of crafting and subsequently executing a strategy that nurtures and establishes a bond and a trusting relationship between your organization and its

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Different tones appeal to different audiences.

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […]. The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.

Marketing 268
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Get Famous Friday: It’s Okay to Say “I Don’t Know”

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed. I know we get nervous about that if somebody asks a question and you think you have to answer it. But […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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An existential moment for in-house communications leads

Steve Barrett on PR

CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.

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Improvisation: How the Stage Craft Can Help Businesses

Konnect Agency

In what feels like a lifetime ago, I was an acting student in New York City and had the immense honor of working with some of today’s brightest improvisation actors and teachers. While the bright lights of the stage have faded and my starring roles are now focused on achieving success at a Los Angeles Public Relations agency , I oftentimes remark that I use theater skills day in and day out.

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Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

ICYMI, Kris Lindahl is taking over. The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. Kris Lindahl is everywhere. And it’s p **g off the internet. God dammit. pic.twitter.com/4cuVj9tcwq. — kyle matteson (@solace) August 18, 2019.

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CIPR election: critical friends, issues and ideas

Stephen Waddington

This year’s CIPR election for President has raised important issues about the future of the CIPR and its role serving the profession. I’ve voted for Mandy Pearse. Mandy Pearse and Rachel Royall are campaigning in the election for CIPR President in 2021. The polls close on Monday, 16 September at 5pm. Membership value, mental health, support for practitioners in regions and nations, and public sector public relations have emerged as issues.

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Does anyone use the phone as a phone anymore?

HMA Public Relations

Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while. The post Does anyone use the phone as a phone anymore? appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Better vs. New: How Content Marketers Can Reset Their Priorities

Contently - Strategy

If there’s one thing every content marketer loves, it’s the grind. You know the feeling. You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. need. to. fix. the. freaking. lede.