Tue.Dec 20, 2016

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GoPro appears to be going nowhere

Ronn Torossian

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever. While there was no clear reason – and thus no clear problem – why the stock fell again, this was scant consolation for a company that cannot seem to recapture the magic.

Video 210
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What is Crisis Communications?

Shift Communications

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning media through your good works, your brand, your insights.

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Pew says “fake” news is creating real issues online

Ronn Torossian

You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss. On the other, you have those who believe all the hype about “fake” news is a way to stifle free speech and blackball alternative “news” sources.

Blogging 203
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Change is On Its Way

ISEBOX

Read Time: 1 minute. Change can be really, really good. It signifies growth and knowledge. Building on lessons learned and forging the way to bigger, more exciting and more important things. It shows the maturity of experience gained and using that experience to create a path that is beneficial for all. It is with that spirit that we are excited to announce the upcoming rebranding of ISEBOX.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Others see predictions as idle, fruitless and little more than a cocktail of digital backslapping. Still, others see predictions as an annual moment of reflection and the chance to stretch one’s thinking.

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Up All Night Planning PR Objectives For 2017?

PR in High Definition

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. One Direction. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial.

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How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems

Stern + Associates

Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, essentially putting out a record every year. Clearly, they were on a creative. The post How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems appeared first on Stern Strategy Group.

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??9 Business Books Recommended as Last-Minute Gifts

David PR Group

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. All are available on Amazon.com and can be shipped in time for the holidays if you, as they say, act now. In alphabetical order: All About Them.

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How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems

Stern + Associates

Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, essentially putting out a record every year. Clearly, they were on a creative. The post How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems appeared first on Stern Strategy Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Monetizing Media Mentions with Facebook Retargeting

Solo PR Pro

by Jennifer Spivak. A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. The woman, who ran an e-commerce business on Shopify, wanted to know if there was a way to use Facebook to leverage this earned media — she knew she’d be getting a lot of website traffic when the segment aired, and was looking for a way to engage those visitors who might not be ready to buy right away, and get the most out of this

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Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.

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