There’s PR, and there’s PR. Spot the difference.
Mark My Words
AUGUST 25, 2018
The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank. Moreover, it’s had the energy and creativity to keep moving the needle and drive the message into the minds of not only the bank, but of the crowd.
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