Prowly

APRIL 17, 2018

Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party. The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine.

Content Marketing 141

Content Marketing Strategy Energy Marketing 141

Presspage

APRIL 17, 2018

For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. This ebook is an introduction to the basics for running a newsroom for international audiences.

eBook 87

eBook Internal International Mobile 87

PRSay

APRIL 17, 2018

You’re a busy PR professional. At any given time, you may be responsible for a half-dozen initiatives at your company, or calling on a dozen different clients. You’ve been running meetings and giving presentations for years, if not decades. You know your content inside and out. But you also know intuitively that content is only part of the battle; delivery matters just as much, if not more.

Meeting 76

Meeting Pitching Conference Communications 76

Inbound PR

APRIL 17, 2018

CIPR's State of the Profession is out. It's the UK PR industry's longest-running and most authoritative research study into public relations practice that delivers industry-leading data on the trends, issues and challenges impacting PR. I cover the research every year. In 2018, the study found that the biggest challenge for the PR industry is under-representation of PR professionals at board level - this was the same in the 2017 research.

Study 49

Study Media Relations Industry Trends 49

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

APRIL 17, 2018

Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences.

Media 48

Media Employee Pitching Company 48

Solo PR Pro

APRIL 17, 2018

Is activism the new black? We are living in a time where activism – social and political – is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times silence is no longer golden, as people engage in public discourse on a wide range of issues from societal to business.

Publicity 45

Publicity Social Media Brand Branding 45

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”.

Marketing 62

Marketing Technology Data System 62