ReimaginePR

SEPTEMBER 8, 2016

The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives.

Financial 191

Financial Survey Education Company 191

Cision

SEPTEMBER 8, 2016

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you. Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication.

Crisis Communications 139

Crisis Communications Crisis Reputation Social Media 139

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect.

Education 120

Education Leadership Viral Consumer 120

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. “When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent. To the other 80 percent who are partially committed, he had the following recommendation: Be all in or get all out.

Content Marketing 128

Content Marketing Marketing Skype Enterprise 128

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

SEPTEMBER 8, 2016

I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism? Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke?

Content Marketing 76

Content Marketing Case Study Journalism Marketing 76

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. However, it is the message we needed to hear. This comes on the heels of CMI’s recent conversations with global enterprise marketers.

Content Marketing 62

Content Marketing Marketing Customer Service Airlines 62

prTini

SEPTEMBER 8, 2016

This summer, Buffer CEO Joel Gascoigne offered an honest assessment of decisions made in the midst of business growth. Having over-anticipated their upcoming revenue, the Buffer team grew too quickly, resulting in a tough round of layoffs for the team. As a business owner, I can’t help feeling for Joel and his entire team. Figuring out exactly how fast to grow is no easy task—and if we make a mistake, real people’s livelihoods are at stake.

Training 37

Training System Employee Course 37

ISEBOX

SEPTEMBER 8, 2016

Ok, maybe it doesn’t suck. But definitely ageing. Anyways… “Inbound?” you’re thinking. “I’m in Comms. We’re meant to push – not pull.” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach.

Infographics 105

Infographics Software Video Employee 105

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. On occasion, we’ve even been enlisted to advise credit unions about expensive marketing campaigns proposed by outside creative agencies to grow membership through community invol

Banking 69

Banking Marketing Financial Community 69

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications