Thu.Apr 15, 2021

Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy.

7 Insider Tips for Building Better Relationships With the Media

Cision

Lessons from Cision's 2021 State of the Media report. US Blog

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24 ways to end those endless virtual meetings

PR Daily

With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time. For more than a year, most of our meetings with co-workers, clients and executives have been through a screen.

3 Stress Management Tips for Journalists

Cision

April is Stress Awareness Month. Here are a few tips for journalists looking to manage their raised stress levels. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What are you doing to combat an employee mass exodus?

PR Daily

It’s time to reimagine benefits for our hybrid world. More than four in 10 professionals around the world (41%) are considering leaving their current jobs, according to a new Microsoft report.

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Announcing Ragan’s Employee Communications Awards and Top Places to Work Class of 2021

PR Daily

Congratulations to all of the wonderful winners! The post Announcing Ragan’s Employee Communications Awards and Top Places to Work Class of 2021 appeared first on PR Daily. Ragan Awards

14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

Crafting a winning PR strategy from purpose to pitch

Agility PR Solutions

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget.

Why social media job descriptions and roles need to change in 2021

Communications Conversations

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Do brands have a duty to protect consumers’ and employees’ right to vote? Most people say yes

Agility PR Solutions

Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation’s largest brands are not doing enough to stand up for their employees’ and consumers’ fundamental rights.

Never underestimate the importance of a great logo

Axia PR

A logo is a huge responsibility — and where many companies make big mistakes. In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.

PR challenges CRM software can solve

Agility PR Solutions

PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as possible.

CMW Media sought a time-effective PR solution and found Muck Rack

Muck Rack

CMW Media sought a time-effective PR solution and found Muck Rack

Media 85

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Social Media Campaigns Showing Authentic Humor

HMA Public Relations

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day.

Meaningful Metrics of PR Success: How to Measure PR’s Impact on Business Goals

RH Strategic

What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization.

Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors

PR Daily

Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more. Hello, communicators: Over 300 of the largest companies in the U.S