ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes.

Case Study 298

Case Study Study B2B Technology 298

Cision

APRIL 15, 2021

Lessons from Cision's 2021 State of the Media report.

Media 318

Media Report Blogging 318

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry.

Social Media 179

Social Media Media LinkedIn Community 179

Cision

APRIL 15, 2021

John Collingridge to join The Guardian as Head of Business; Rachel McGrath has joined OK! as Deputy Digital Director; Matt Williams appointed Executive Digital Editor for ITV News.

Media 156

Media Blogging 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 15, 2021

Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation’s largest brands are not doing enough to stand up for their employees’ and consumers’ fundamental rights. Many of them have fallen silent—and those who have […].

Employee 148

Employee Consumer Brand Branding 148

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. .

Company 187

Company Employee Internal International 187

Agility PR Solutions

APRIL 15, 2021

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget. After all, even Bill Gates once supposedly stated that he’d spend the […].

Pitching 105

Pitching Strategy Corporate Consumer 105

Muck Rack

APRIL 15, 2021

CMW Media sought a time-effective PR solution and found Muck Rack

Media 108

Media 108

Agility PR Solutions

APRIL 15, 2021

PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as possible. With that in mind, we want to talk […]. The post PR challenges CRM software can solve appeared first on Agility PR Solutions.

Software 78

Software Industry Publicity 78

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Communications

Axia PR

APRIL 15, 2021

A logo is a huge responsibility — and where many companies make big mistakes. In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project. Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.

Small Business 62

Small Business Company Marketing Brand 62

HMA Public Relations

APRIL 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

Social Media 61

Social Media Media Consumer Brand 61

RH Strategic

APRIL 15, 2021

What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you? Read More. The post Meaningful Metrics of PR Success: How to Measure PR’s Impact on Business Goals appeared first on RH Strategic.

Measurement 52

Measurement How To 52