Mon.Oct 26, 2020

Crisis Communication Plan Components

Ronn Torossian

Crisis public relations can make or break a brand during a crisis. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation.

4 tactics that will grab reporters’ attention

PR Daily

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.

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Where’s digital marketing trending? Here are 4 directions.

Agility PR Solutions

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared.

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10 word pairs with slightly different meanings

PR Daily

Follow this guidance to achieve more clarity and precision in your copy. Erosion of distinctions between senses for words with similar or related meanings is a natural process, but careful writers resist becoming accessories to acceleration of that process.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Joe Coveney om OTC Markets och cross border-trading

Cision

OTC-handel (Over the Counter) i USA är en marknad som nordiska börsbolag kan använda sig av även om man inte är noterad på de amerikanska börserna. Sverige Blogg

More Trending

Top 3 Instagram Growth Services of 2020

Awario

Currently, there are loads of Instagram growth services available, so anyone can easily get overwhelmed and end up choosing the wrong app for their Instagram growth. To stop you from making that mistake, we’ve decided to gather the best of the best in one place

During COVID-19, the pivot must serve customers’ needs

PR Daily

While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value. COVID-19 has changed the way business is done.

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ICON Recap: Jon Meacham on How the Past Prepares Us for the Present

PRSay

Jon Meacham started his opening General Session keynote at PRSA’s ICON 2020 virtual conference today with an apology. “I’m I’m sorry there’s nothing going on in the world to talk about.

Don’t miss this week’s late-entry deadline

PR Daily

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now! The post Don’t miss this week’s late-entry deadline appeared first on PR Daily. Ragan Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR pulse: Who’s shaping our kids’ political views? Teachers & TikTok

Agility PR Solutions

The future of the electorate is watching, and it’s teachers and social media that are influencing young peoples’ political views, according to a new survey on election knowledge from online education platform Study.com.

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3 DOs and 3 DON'Ts of social listening

Awario

Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords?

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Harmful content is surging online, posing major risks to brands—here’s how to fight back

Agility PR Solutions

For both businesses and consumers, it’s hard to avoid online trolls and troublemakers in this day and age.

Media Moves at The New York Times & NBC News, Kansas City Star Hires Race and Social Issues Editor

Cision

Michael Cooper, Nicole Herrington promoted at The Times, Chris Haberli joins NBC News, and more. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why it’s easier to get broadcast coverage during a pandemic

Muck Rack

Why it’s easier to get broadcast coverage during a pandemic

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5 ways to bolster your employee retention strategies

Agility PR Solutions

Keeping employees happy in a large company is generally a matter of making them feel valued.

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

Photo by Andre Hunter on Unsplash. Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research.

How to Create a Digital Knowledge Management Strategy to Improve Your Brand’s Reputation

Prowly

Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1

#MediaMonday – Lynette Carrington

HMA Public Relations

Today’s #MediaMonday is an encore, sharing an exciting update on past profile and friend Lynette Carrington. You won’t want to miss it! The post #MediaMonday – Lynette Carrington appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Lynette Carrington lynette carrington

Seven essential storytelling elements to grab your reader’s attention

Axia PR

From photography to sidebars, having multiple entry points only strengthens your story. Telling an incredible story is only the first step to getting your audience interested. There are so many other factors that grab a reader’s attention and keep him or her engaged.

Joe Coveney om OTC Markets och cross border-trading

TrendKite

OTC-handel (Over the Counter) i USA är en marknad som nordiska börsbolag kan använda sig av även om man inte är noterad på de amerikanska börserna

Pandemic Wounds Working Women in PR – How Employers Can Help

Glean.info Blog

Photo by Noah Buscher on Unsplash. Working women are bearing an outsized share of the economic and emotional duress caused by the Covid-19 pandemic. Lock downs, furloughs and layoffs have stymied the careers of many women including thousands in PR. Decades of progress for women in PR may be erased.

Brit Stakston: "Pandemin har pushat alla digitalt framåt, inklusive konsumenterna"

TrendKite

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Is The World Ready For Harry And Meghan – The Reality Stars?

Mark My Words

Huffington Post Dressed in chinos and plaid shirts and spilling profundities about climate change with an accent thicker than treacle, Prince Harry is the polar opposite of the classic reality star. When rumours began circulating that the Duke and Duchess of Sussex might be doing a reality show as part of their much-hyped Netflix deal , many refused to believe it. But why is the idea really so shocking? The royal couple’s relationship with the press is well documented.

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Media Moves at The New York Times & NBC News, Kansas City Star Hires Race and Social Issues Editor

TrendKite

Michael Cooper, Nicole Herrington promoted at The Times, Chris Haberli joins NBC News, and more

Media 62

When to Scale a Business

5W PR

Scaling a new business is not an easy decision for any business owner. The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers.

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Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote

Glean.info Blog

Photo by Element5 Digital on Unsplash. Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions.

October tech news round up

PR in High Definition

Autumn is well and truly upon us now that we’ve switched back the clocks, and with fresh coronavirus restrictions enforced across the UK and, dare I say, the festive season right around the corner, it’s been a busy month on the tech news front.

Why Every Business Needs Video Marketing

Jexan

The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend.

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Love shopping. Love tech. Love retail tech.

PR in High Definition

We have always worked with tech-driven companies, building their profiles and shaping reputations. It’s a sector that never gets tired; tech advances never cease to amaze and enthrall me.

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

PR Daily

Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more. Hello, communicators: .

It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’.