Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. While companies may be publishing more of these than ever, their impact continues to lessen every year.

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Video Trends Media Reputation 83

Steve Barrett on PR

JANUARY 4, 2018

Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.

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Media 71

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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Measurement Tools Journalism Content Marketing 75

Axia PR

JANUARY 4, 2018

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations? Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and m

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Measurement Energy Analysis Data 67

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

JANUARY 4, 2018

Freedom of Information requests – anyone can ask to access information recorded by public organisations and they’re a great way to gather new research, garner interesting industry insight and tap into business and consumer sentiment. All with no need to fork out on commissioning your own study. But, on the other hand, they can be a little complicated, potentially very time consuming and not to mention that rather overwhelming influx of confirmations and replies into your inbox.

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Tools Consumer Study Industry 54

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward?

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Agency Advertising Advertising Leadership 0