Thu.Mar 16, 2017

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

In the post-truth era , seizing opportunity and limiting risk has taken on an entirely new meaning. Over the past few months, I’ve spoken with dozens of experienced communicators who are dealing with this new reality and the added complexity layered into seemingly every decision.

Trending Sources

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

By Grace Chu , Senior Account Executive, The Hoffman Agency Hong Kong. Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what?

Mindfulness: Hospitals promoting calming techniques

PR Daily

If you haven’t noticed, mindfulness is having its “moment” today—just as yoga did 10 years ago. In “The Hidden Price of Mindfulness Inc.,” David Gelles explores ways we’re being sold the idea that we can buy mindfulness. He’s right; just go to the app store on your phone.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Has your organization gone digital?

PR Daily


6 Ways To Perfect Your PR Pitch


Proofread: Spelling & Grammar Check. You should always check to see if there are any grammar & spelling mistakes in your emails. Since you’re pitching to people who write professionally, they will find these mistakes unprofessional. Thanks to technology, there’s two tools that are able to assist you in checking your grammar. They are: Grammarly : “makes sure everything you type is easy to read, effective, and mistake-free.”

Get inspired with these motivational communication quotes

PR Daily

Sometimes, a great quotation is all you need to get inspired.

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. The chasm between the two discliplines has shrunk and we need to get onboard. Let's get started. What Has Changed in B2B? Once upon a time you never would have seen B2B companies use a fun video about a product or industry. Yet, this has become the norm for many B2B companies -- with great success! Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect.

B2C 10

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR and corporate communications can use animated gifs

Stuart Bruce

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement.

3 important findings from this year's Edelman Trust Barometer

PR Daily

Edelman's Trust Barometer. is a fantastic resource each year. It's usually full of great content many people use in blogs, e-newsletters and client recommendations throughout the year. If you read this year's report, though, you might think the world is coming to an end. Don't worry. It isn't. In fact, I would argue that it should make you feel pretty darn good about your work. In a few spots, at least: 1.

When analyzing social content, human insight matters

Media Bullseye

One of last holiday season’s most popular gifts was home assistants, like Amazon’s Alexa and the Google Home device.

‘Stories’ to come to Facebook users’ news feeds

PR Daily

Facebook is unveiling yet another feature that it appears to have copied from Snapchat. After introducing Stories and disappearing messages to Instagram , the social media giant is rolling out Facebook Stories to users in Chile, Greece and Vietnam.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 Tips to Help You Become a Better Communicator and Leader

Flack Me

Category: Flack Me Summary: For a few years, you couldn’t open your news feed without seeing an article dedicated to helping boomers and gen x-ers manage millennials. Millennials were a tough group to crack—they were digitally native, entrepreneurial and more likely to move around than their predecessors

General Motors to rehire nearly 900 workers in Michigan

PR Daily

General Motors is rehiring hundreds of laid-off employees. Probably hoping for some positive PR, the automaker said it plans to bring back close to 900 of the 1,100 workers from three Michigan manufacturing facilities who lost their jobs earlier this month.