Thu.Mar 16, 2017

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

Mindfulness: Hospitals promoting calming techniques

PR Daily

If you haven’t noticed, mindfulness is having its “moment” today—just as yoga did 10 years ago. In “The Hidden Price of Mindfulness Inc.,” David Gelles explores ways we’re being sold the idea that we can buy mindfulness. He’s right; just go to the app store on your phone.

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The biggest challenges facing today’s social media job seeker

Communications Conversations

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis.

3 PR lessons from ‘Beauty and the Beast’

PR Daily

The “tale as old as time” is getting a fresh take. Disney is rebooting “Beauty and the Beast” with a live-action film that’s hitting theaters this week. The excitement is palpable: The first trailer earned 127 million views in the first 24 hours of being posted, Attitude. reported.

Film 28

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Get inspired with these motivational communication quotes

PR Daily

Sometimes, a great quotation is all you need to get inspired.

How PR and corporate communications can use animated gifs

Stuart Bruce

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement.

3 important findings from this year's Edelman Trust Barometer

PR Daily

Edelman's Trust Barometer. is a fantastic resource each year. It's usually full of great content many people use in blogs, e-newsletters and client recommendations throughout the year. If you read this year's report, though, you might think the world is coming to an end. Don't worry. It isn't. In fact, I would argue that it should make you feel pretty darn good about your work. In a few spots, at least: 1.

When analyzing social content, human insight matters

Media Bullseye

One of last holiday season’s most popular gifts was home assistants, like Amazon’s Alexa and the Google Home device.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

‘Stories’ to come to Facebook users’ news feeds

PR Daily

Facebook is unveiling yet another feature that it appears to have copied from Snapchat. After introducing Stories and disappearing messages to Instagram , the social media giant is rolling out Facebook Stories to users in Chile, Greece and Vietnam.

5 Tips to Help You Become a Better Communicator and Leader

Flack Me

Category: Flack Me Summary: For a few years, you couldn’t open your news feed without seeing an article dedicated to helping boomers and gen x-ers manage millennials. Millennials were a tough group to crack—they were digitally native, entrepreneurial and more likely to move around than their predecessors

General Motors to rehire nearly 900 workers in Michigan

PR Daily

General Motors is rehiring hundreds of laid-off employees. Probably hoping for some positive PR, the automaker said it plans to bring back close to 900 of the 1,100 workers from three Michigan manufacturing facilities who lost their jobs earlier this month.