Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. Today, though, our interaction with devices is profoundly different — we’re transitioning from manually operated products to interconnected services via the estimated 6.4 billion connected devices in use worldwide.

Hotels 198

Hotels Mobile Travel Automotive 198

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its full potential.

Marketing 150

Marketing Analytics Data Consumer 150

Prowly

MAY 16, 2017

How To Collaborate With Influencers In Six Simple Steps. In case you’ve been wondering, collaboration with online creators works! What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. It seems like a. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine.

How To 158

How To Brand Branding Marketing 158

Shift Communications

MAY 16, 2017

Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry.

Creativity 141

Creativity Measurement Pitching Internal 141

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging.

Publicity 119

Publicity Customer Service Community Internal 119

5W PR

MAY 16, 2017

Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint.

Internal 68

Internal International Print Skype 68

Sword and the Script

MAY 16, 2017

Consistency in content marketing is so important because everything else follows. If you are consistent, you are committed. If you are committed, you have someone dedicated. If you have someone dedicated , you build a process. If you have a process, it can be improved. If you have an improved process, it gets integrated. If you are integrated, you will develop a plan.

Content Marketing 68

Content Marketing Marketing Measurement Agency 68

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. But one thing we stress to clients is to not completely ignore SEO. You can have the best article in the world, but if it isn’t optimized for SEO, you will lose out on big traffic numbers.

SEO 60

SEO Mobile Web Google 60

HMA Public Relations

MAY 16, 2017

If you're going to cold call about a job, we suggest you do it differently than this guy did. [Click below for more]. The post How Not to Cold Call appeared first on HMA Public Relations.

Publicity 40

Publicity Interviews Internal International 40

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Communications

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

Deirdre Breakenridge

MAY 16, 2017

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. But what, if anything, makes millennials truly different? It’s a topic that hits close to home, as most of us working at SYZYGY* were born between 1980 and 1996. Beyond our personal interest in generational differences, it’s our job to understand our audiences.

Marketing 119

Marketing Fashion Technology Study 119

Ishmael's Corner

MAY 16, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communications debacle after debacle have riddled the Trump administration, the latest involving the firing of FBI Director James Comey. TIME Magazine called the Comey firing “a gross miscalculation, like reaching for the gasoline can in order to extinguish a grease fire.

Communications 67

Communications Storytelling Publicity 67