Wed.Aug 24, 2016

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Behind the Headlines With Cheryl Byrne

Cision

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

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The 5 Types of Journalists Using Social Media [New Study]

Beyond PR

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . In fact, more than 58 percent of the journalists surveyed rate social media as very important for interacting with their audience.

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The PR Pillow Illustration

Mora Communications

A friend of mine bought a new pillow. That he bought a new pillow isn’t all that interesting. But why he bought the pillow is. He was watching a TV news show and for some reason the pundits started talking about sleep, which led the conversation to a particular brand of pillow. One of the guests mentioned that he’d been using it and was now a convert and would use no other pillow.

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#HumansofPRSSA: How do we recognize diversity?

PRSay

via U.S. Chamber of Commerce Foundation. Growing up, I remember one of my family’s favorite games to play at the dinner table was “the person game” (also sometimes called Guess Who). The game starts with a single player choosing a person to think of before answering yes or no questions from the other players as they work together to try and discover the identity of the selected person.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The PR Pillow Illustration

Mora Communications

A friend of mine bought a new pillow. That he bought a new pillow isn’t all that interesting. But why he bought the pillow is. He was watching a TV news show and for some reason the pundits started talking about sleep, which led the conversation to a particular brand of pillow. One of the guests mentioned that he’d been using it and was now a convert and would use no other pillow.

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More Trending

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How to Write a Byline That Positions You as a ‘Thoughtful’ Leader

Onclusive

I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […].

Writing 195
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PR and Marketing: Embrace All Data Sources to Drive Business ROI

Shift Communications

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort.

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