Thu.Feb 08, 2018

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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148
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Five years later: Reflecting on 7 big social media trends from 2013

Communications Conversations

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The post was about Path. Yeah, you remember Path. The hot new social networking app destined to dethrone Facebook in 2012. Yeah, that didn’t happen. But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years.

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Winter Olympics in PR-Speak

HMA Public Relations

When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]. The post Winter Olympics in PR-Speak appeared first on HMA Public Relations.

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How, why and when you should use a press release distribution service

Axia PR

Prospective clients often ask us about news wire distribution services as part of their public relations campaigns. We find that many companies are using these services incorrectly. If you aren’t using a distribution service the right way, you aren’t receiving the full value of the news release and that could be hurting your brand. To that end, we created a list of how, why and when your company should use a news release distribution service.

Company 48
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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No Reputation is a Bad Reputation

David PR Group

Some businesses do well operating “under the radar.” During my career I have met many executives who have purposely kept a low profile, avoiding publicity as they focus intently on their business and their market. The strategy sometimes makes sense when companies face large logistical and operational challenges that supersede public relations and marketing.