Tue.May 24, 2016

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3 Areas to Measure to Establish Thought Leadership

Cision

Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry? You need to become a thought leader. Becoming a thought leader takes time and a targeted strategy.

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Before You Launch Your #Podcast, Consider these Five Tips

Deirdre Breakenridge

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 million hours of podcasts per day, according to Edison Research.

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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? We turned to the top arts and entertainment editors at the Los Angeles Times for answers.

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Perfecting Your PR Messaging

ImPRessions - Crenshaw Communications

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to media contacts, a room full of potential investors, or prospective customers.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

Beyond PR

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a fine difference which is important to understand.

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Not sorry to see you go – career churn and public relations

PR Conversations

Ever since public relations became an career option around a century ago, people have found themselves working in it by accident. It is still common today for practitioners to reflect vastly different job histories prior to joining the field, and to pursue different career paths over their working lives. Some people move away from the occupation and this churn is not necessarily a bad thing.

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Six Questions to Build Strategic Thought Leadership

Stern + Associates

While it is appealing to jump right to the fun, exciting marketing tactics, strategic thought leadership first requires a clear, solid strategy. The post Six Questions to Build Strategic Thought Leadership appeared first on Stern Strategy Group.

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Registration is Open for the Solo PR PRO 2016 Main Event

Solo PR Pro

We are thrilled to announce that once again, Solo PR Pro has teamed up with with the Florida Public Relations Association (FPRA) Conference for our main event activity for 2016 and registration is now open! This not-to-be-missed event offers an indie-focused Solo PR Pro track, special discounts for Solo PR Pro Premium members, along with the gatherings and unique networking opportunities Solo PR Pros have come to expect from our events.

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Behind the Headlines With Jocelyn Webster

Cision

With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with your brand. Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10

Sword and the Script

People hate to be sold to, but they love to buy. So said Josh Pitchford , vice president of Sales at Sandler Training. The key for any sales person is uncovering enough business pain to be actionable. Rather than chasing a buyer, he advises, indeed teaches, growing sales teams systems and processes to “ qualify hard and close easy.”. Having met initially at a Greater North Fulton County Chamber of Commerce event , we agreed to compare notes on sales and marketing at the Sandler office in Alpha

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