Tue.May 06, 2025

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Beyond the big names: 5 niche and emerging social media platforms changing the face of modern PR

Agility PR Solutions

Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It’s understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of “being everywhere.” But here’s the uncomfortable truth: if your PR strategy starts and ends with the biggest trends and platforms, […] The post Beyond the big names: 5 niche and emerging social media platforms changing the f

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How Long Does it Take to Get Email Outreach Replies? [Study]

Buzzstream

It takes roughly 12 hours for link builders and digital PRs to get a response from outreach. Getting links or press mentions doesnt happen overnight. Crafting a persuasive pitch, building a targeted list, and sending emails at just the right time to ensure they see and open them is a process. But the most challenging part is the waiting. Some responses take hours, others days.

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Low-key PR: The smart way to build credibility in real communities

Agility PR Solutions

Low-key PR is a subtle, long-game approach to building credibility and trust in communities without overtly promoting yourself or your brand. Jeffrey Zhou, CEO and Founder of Fig Loans, puts it this way: To most people, the concept of PR often conjures images of press releases, LinkedIn posts, and media fluff designed to capture attention. […] The post Low-key PR: The smart way to build credibility in real communities first appeared on Agility PR Solutions.

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PR Strategies for Launching Water Park Attractions Successfully

5W PR

Water parks face increasing pressure to make a splash with new attraction launches in today’s competitive market. According to the International Association of Amusement Parks and Attractions (IAAPA), successful attraction launches can boost attendance by 25-40% in the first season. Marketing directors must create strategic PR campaigns that generate pre-launch excitement while balancing safety messaging with thrilling entertainment value.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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7 vitals to build public relations strategies in the spa industry

Agility PR Solutions

In an industry rooted in wellness, personal care, and trust, public relations is a powerful way to attract new clients to your spa. The public image of your spa is what will bring in more clients and help build trust with them, so they can become your permanent clients. So, how can you implement effective […] The post 7 vitals to build public relations strategies in the spa industry first appeared on Agility PR Solutions.

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Winning PR Strategies From Top Brands

Ronn Torossian

Learn winning PR strategies from top brands like Duolingo and Stanley, with tips on campaign planning, crisis management, measurement, and avoiding common mistakes. The post Winning PR Strategies From Top Brands appeared first on.

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Talkwalker Pricing and Alternatives Explained (2025)

Prowly

Talkwalker is a consumer intelligence and social listening platform used by brands and agencies. It monitors mentions, keywords, and conversations across a wide array of digital and traditional sources, including social media, news sites, blogs, forums, print, and broadcast. Leveraging AI-powered analytics, Talkwalker provides insights into brand perception, consumer sentiment, market trends, and campaign performance, helping businesses make data-driven decisions.

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Spring 2025 Grads: How to Spot and Avoid Job Search Scams

PRSay

Graduation season is both exciting and overwhelming and for many students, the job hunt can quickly shift from thrilling to frustrating. Each spring, I hear stories from students and recent graduates who are excited to finally receive a callback sometimes with an immediate offer only to find out the job isnt what was promised. And Im not just talking about complaints about the typical pay your dues entry-level mundane tasks.

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Marketing budgets, as a percentage of revenue, are recovering, CMO survey says

Sword and the Script

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. Its good to see because its long overdue. It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Understanding and engaging the public in public relations

Axia PR

Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side theyre the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.

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Coffee with a Journalist: Allison Murray, ZDNET

OnePitch

Allison Murray is a Senior Editor at ZDNET.

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Facebook engagement has exploded for news publishers in 2025

NewsWhip

In January, Mark Zuckerberg announced that Facebook would be going back to its roots with some changes coming to the platform. Whatever those changes ended up being, it seems to have had a big effect on engagement levels for news publishers on the platform. Every quarter, we publish a study of a group of 50 publishers across different social platforms to get a sense of the shifting sands of social media.