Prowly

JULY 24, 2020

With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure. Tigar’s work has made appearances in many media outlets like Vogue, USA Today, National Geographic, and many more.

Travel 197

Travel Media Publicity 197

Communications Conversations

JULY 24, 2020

One of the most successful (most viewed) posts I’ve ever made on this blog was this post about how people (at the time–but still today, really) were over-using ridiculous phrases like “peeps” and “obvi” to the point of driving me insane! I think I remember writing that post in about 10 minutes. I wrote it hot. I saw a post by a friend using one of those terms, and I just wrote it.

Writing 173

Writing Social Media Media Leadership 173

Cision

JULY 24, 2020

A summer reading list of the latest helpful resources from Cision.

Resources 228

Resources 228

Steve Barrett on PR

JULY 24, 2020

In the early days of lockdown, allowances were made for people working from home. But, five months in, there's really no longer an excuse for not having a professional quality internet and work-from-home setup.

Technology 102

Technology Blogging 102

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 24, 2020

Eliza Haverstock joins Forbes, WGH-FM names new Music Director.

Media 137

Media Blogging 137

HMA Public Relations

JULY 24, 2020

HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link. The post HMA joins with other communications firms on a collaborative public health campaign effort appeared first on HMA Public Relations.

Publicity 72

Publicity Communications Local Crisis Communications 72

Axia PR

JULY 24, 2020

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content.

Exercises 62

Exercises Marketing How To Advertising 62

Inbound PR

JULY 24, 2020

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn. Measurement has always been a problem in PR. For years, PR pros have used fluffy metrics (and some continue doing so).

Measurement 80

Measurement Infographics Examples Industry 80