Wed.Dec 05, 2018

Identify Your Target Audience and Use Influencers to Boost your Reach

Ronn Torossian

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product?

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PR-themed movies and TV shows to fill your idle hours

PR Daily

This article originally appeared on PR Daily in December of 2017. Being both a movie junkie and a PR junkie, I absolutely love movies and TV shows that focus on my industry.

Film 169

Burger King pranks McDonald’s in savvy new geolocation campaign

Agility PR Solutions

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s.

Brand 125

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to use corporate social responsibility efforts for PR wins

PR Daily

As brands struggle to find ways to keep their names out in front of their audiences, PR pros are on the lookout for stories that can capture the attention of journalists.

More Trending

How to benchmark your PR

PR Daily

Just about every PR pro these days has figured out the importance of measurement in PR campaigns. But just as important is knowing what metrics to use and what to compare them to—in other words, how to benchmark.

How To 161

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Agility PR Solutions

Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept.

30 jobs in the PR and marketing world

PR Daily

Eighty-five years ago today, the manufacturing, selling and distribution of alcohol was once again legal in the U.S. That’s right, folks. On Dec.

Comms management—5 ways to get more from your PR department

Agility PR Solutions

You might have the best product in the world, but if nobody outside your office is aware of it, then you aren’t going to be able to sell it—which makes your PR department one of the most important parts of your business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why podcasts might be the best channel for your message

PR Daily

Traditional or digital channels are obvious options for most organizations to get their message in front of a larger, more diverse audience.

Silence is Complicity; Words Matter

HMA Public Relations

The second speaker in the Arizona Speaker Series was Vice President Joe Biden. Taking the stage just a few minutes past the posted starting time, he […]. The post Silence is Complicity; Words Matter appeared first on HMA Public Relations.

Burger King trolls McDonald’s with ‘The Whopper Detour’

PR Daily

Throwing shade at the competition isn’t a new marketing move, but Burger King’s latest campaign is built upon it. Through Dec. 12, the fast food chain is offering its menu mainstay, the Whopper, for a penny—but only if you order through its relaunched app when you’re within 600 feet of a McDonald’s.

Print 146

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Thomson Reuters to cut 3,200 jobs

PR Daily

Thomson Reuters is slashing jobs as it seeks to stay profitable. On Tuesday, the media company announced it was cutting 12 percent of its global workforce in the next two years, slashing 3,200 jobs as it seeks to trim costs. The company will also shutter roughly 30 percent of its offices.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Announcing the PR Daily 2018 Content Marketing Awards winners

PR Daily

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR


Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age.

Get to know 3 of this year's PRWeek Hall of Fame honorees

Muck Rack

Get to know 3 of this year's PRWeek Hall of Fame honorees


LinkedIn: The rise of B2B Social media Marketing


For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions.

How to Measure the Media Impact of Your Corporate Values

Zignal Labs

The post How to Measure the Media Impact of Your Corporate Values appeared first on Zignal Labs

Home for the Holidays: A Hoffman Look at Volunteering

The Hoffman Agency

By Melissa Lewelling , Senior Account Executive. In a region with increasing disparity in wealth, I am one of the statistics that (by logical rhyme and reason) shouldn’t exit.