Wed.Dec 05, 2018

article thumbnail

Identify Your Target Audience and Use Influencers to Boost your Reach

Ronn Torossian

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product? What do they have to gain from purchasing […]. The post Identify Your Target Audience and Use Influencers to Boost your Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 170
article thumbnail

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Burger King pranks McDonald’s in savvy new geolocation campaign

Agility PR Solutions

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s. With memories of past stunts like 2017’s ghoulish “never trust a clown” smear campaign still fresh in mind, the King’s zany […].

Brand 114
article thumbnail

LinkedIn: The rise of B2B Social media Marketing

5W PR

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Local TV remains the most trusted news source for young Americans

Agility PR Solutions

As the cable news networks continue to fuel partisanship and divisiveness among most Americans, new research from Hearst Television finds that an overwhelming majority of adults under the age of 50 consider local television to be the most trusted source of news and information, according to a national survey of consumers conducted for Hearst by […].

Local 92

More Trending

article thumbnail

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Agility PR Solutions

Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept. Hasbro, the company behind the game, recently come out with “Millennial Monopoly,” and it’s gotten a lot of attention—but not always for the right reasons. As the name infers, this […]. The post Hasbro’s new Millennial Monopoly—PR genius or mistake?

Company 84
article thumbnail

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reput

Banking 60
article thumbnail

Comms management—5 ways to get more from your PR department

Agility PR Solutions

You might have the best product in the world, but if nobody outside your office is aware of it, then you aren’t going to be able to sell it—which makes your PR department one of the most important parts of your business. Effective public relations (and the marketing that goes hand in hand with it) […]. The post Comms management—5 ways to get more from your PR department appeared first on Agility PR Solutions.

article thumbnail

Silence is Complicity; Words Matter

HMA Public Relations

The second speaker in the Arizona Speaker Series was Vice President Joe Biden. Taking the stage just a few minutes past the posted starting time, he […]. The post Silence is Complicity; Words Matter appeared first on HMA Public Relations.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Get to know 3 of this year's PRWeek Hall of Fame honorees

Muck Rack

Get to know 3 of this year's PRWeek Hall of Fame honorees

80
article thumbnail

Home for the Holidays: A Hoffman Look at Volunteering

The Hoffman Agency

By Melissa Lewelling , Senior Account Executive. In a region with increasing disparity in wealth, I am one of the statistics that (by logical rhyme and reason) shouldn’t exit. I remember standing in the fog of the early morning before kindergarten waiting for the Salvation Army to open so we could eat that week. I remember “shopping” in a donation warehouse for clothes because we couldn’t afford new pants.

article thumbnail

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.