The Proactive Report
MAY 27, 2017
There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.
Sword and the Script
MAY 27, 2017
It’s become popular to mix business and politics of late as a number of companies have increasingly begun taking political positions. Generally, and with very few exceptions, I don’t think that’s a good idea. No matter what side you pick, you’re liable to upset half of your customers and prospects. Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely.
Waxing UnLyrical
MAY 27, 2017
A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW. But before my anxious little (and still sore from the 5 stitches I got last week) fingers could plug in my credit card info, I remembered something.
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