Mon.Dec 26, 2022

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ROI of Influencer Marketing Campaigns

Ronn Torossian

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer […].

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Why Video is Vital in 2023

The Proactive Report

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now.

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TikTok Stats for Marketers

5W PR

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively.

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How to Tailor Your Resume and Cover Letter

Culpwrit

By Nathan Brook Public image is at the forefront of all successful businesses, whether they’re a small start-up or a global corporation. Additionally, the rise of social media and influencer marketing means that these sometimes high-profile individuals also need to be cautious about their public perception. All of this means that PR professionals are… Continue reading How to Tailor Your Resume and Cover Letter.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The most popular public relations ethics interviews of 2022

Ethical Voices

As the year is coming to a close, it is time to take stock, be thankful for all the positive things that have happened this year and to look ahead to making 2023 as great as possible. This week is my favorite week to work. I get so much done, and CES prep keeps me very busy. But if you have some spare time on your hands, I wanted to share my most popular blogs and podcasts of 2022.

Ethics 52