Sun.Jul 31, 2022

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Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch. As a PR professional, you’ve probably witnessed or even made […]. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

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A beginner's guide to Facebook analytics and insights

Awario

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

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Majority of influencers/creators say they’re driven by desire to build community, not money

Agility PR Solutions

Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for their respective subject areas, and two-thirds (66 percent) […]. The post Majority of influencers/creators say they’re driven by desire to build community, not money appeared first on Agility PR Solutions.

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Why You Shouldn’t Pull Back on Public Relations During a Recession

Garrett Public Relations

Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Some may have forgotten the economy is cyclical. Recessions come – and they will go. Recession or Not, […]. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How kind leadership results in better recruitment, retention, collaboration, engagement, and innovation

Agility PR Solutions

A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. employers are adopting kindness within the workplace. According to the firm’s second annual Humankindex Study, 70 percent of C-suite […].

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Personalization perils: Most consumers regularly receive mistargeted information from brands

Agility PR Solutions

New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Unmet expectations include, among others, receiving inaccurate promotional emails or recommendations unrelated to prior purchases. Currently, 70 percent of consumers reported receiving mistargeted information at least once a month and 24 percent say they receive mistargeted […].