Mon.Sep 07, 2020

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How digital PR can boost a brand’s presence

Agility PR Solutions

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches. It relies on various internet-based aspects such as influencer outreach, […].

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How to create customer personas: 5 steps + template

Awario

Marketing, customer, buyer, and audience personas are different terms used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free template.

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U.S. podcast ad spend now surpassing $1 billion

Agility PR Solutions

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4 percent, to $782 million this year, compared to […]. The post U.S. podcast ad spend now surpassing $1 billion appeared first on Agility PR Solutions.

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Reputation management in the age of Abdicated Princes & Netflix

Mark My Words

With the news that Meghan Markle and Harry Windsor are going to set up their own studio which will be making overtly political documentaries, it is worth considering the lessons that can be drawn from their closest contemporaries – the Obamas. Barack and Michelle have both done brilliant things in their post-Presidency, learning the appropriate lessons from President Clinton and from Tony Blair.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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COVID and disruptive technology: Which tech types will be key for redefined transformation?

Agility PR Solutions

The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. But the latest research from professional services network KPMG suggests that a majority (77 percent) of global tech executives are optimistic that innovative technologies such as digital assistants, biometrics and virtual reality will help […].

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The new state of the American worker—today’s key workplace challenges

Agility PR Solutions

New research from Logica Research, in collaboration with InnovateMR and Women in Research, provides current insights into Americans’ financial, emotional and working lives during the continued impact of COVID-19, as well as employment trends, job satisfaction, and the gender dividethat is emerging as the pandemic continues. “It is vital for brands right now to keep […].