Is it OK to demand links from a reporter?
AUGUST 9, 2020
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Just how hard should a PR pro push to get a backlink to a client’s webpage? A run-in with one PR pro sent Digiday’s Lara O’Reilly to Twitter to ask about a practice that is more and more common these days: asking for a link to your webpage.