Wed.Aug 23, 2017

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience.

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Revisiting the 10 Symbols of PR Disruption

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points.

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PR Pros as Strategic Advisers, and Where It Goes From Here

PR News

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued.

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So you want to date a PR girl?

BradleyPR

Don’t we all wish we could have a guidebook to help us figure out our relationships? Maybe just a quick warning ahead of time about the type of person we’re about to get involved with? Well boys, if you’re dating, or about to date a public relations girl, you’re in the right place. Whether you [.].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Infographic: How to find awesome content topics

Axia PR

Create content topics that will interest your potential customers. Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

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3 reasons your company will flourish with a blog

Axia PR

Get more traffic to your site by starting a blog. Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

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Good Governance: Strengthening PRSA’s National Leadership Framework

PRSay

Fact: In both of the past two years, PRSA has had more than 20 candidates run for a single at-large seat on our National Board, while at the same time we’ve been unable to source a full slate of candidates to compete for other open positions. How can this be? Why would we turn away so many highly qualified and active candidates, while at the same time allow ourselves to struggle to find volunteer leaders for other positions?