How to Leverage Emotions to Boost Digital PR
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience.
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