Cision

JUNE 3, 2020

How to engage your employees to tell your brand story; a valuable asset in uncertain times.

Employee 402

Employee Brand Branding How To 402

ImPRessions - Crenshaw Communications

JUNE 3, 2020

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and join our fellow citizens in demanding accountability for any action that disrespects the dignity and value of a black life.

Communications 253

Communications Construction Community Groups 253

Prowly

JUNE 3, 2020

With growing expectations to “do good” in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there’s an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%.

Corporate 188

Corporate Examples Company Publicity 188

Agility PR Solutions

JUNE 3, 2020

Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something which is now rapidly changing. Within just about a week, the world has changed […].

Crisis 148

Crisis Communications Corporate Strategy 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JUNE 3, 2020

I am very proud of PRSA and PRSSA for speaking out about the senseless acts of violence against George Floyd, Breonna Taylor and Ahmaud Arbery. The PRSA and PRSSA messages — along with many others in the country — promote a healthy dialogue for peace, comfort and healing, which could not be more important right now in our national discussion. As a person of color, the wide support of what is right, just and fair is truly heartwarming.

Local 118

Local Community Conference Writing 118

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last year, I’ve taken to publishing PR Tech Sum on the first Tuesday of every month. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Agility PR Solutions

JUNE 3, 2020

The public relations industry in North America is certainly facing its share of challenges, including (but not limited to) brand reputation skepticism, misinformation and fake news proliferation, diversity and inclusion disconnects, and messaging authenticity—but lest we think our challenges outweigh those of other regions, a new study from the European Public Relations Education and Research […].

Ethics 109

Ethics Data Education Reputation 109

Awario

JUNE 3, 2020

Brand awareness is a term that’s hard to ignore for newcomer marketers and entrepreneurs. It seems to be everywhere, yet, it’s not that easy to understand and even harder to measure. In this article, we’ll break down the metrics behind brand awareness, and look at how to measure and increase them.

Measurement 78

Measurement How To Brand Branding 78

Agility PR Solutions

JUNE 3, 2020

It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The obvious conclusion is that marketing and media messaging in the world […]. The post Measuring the impact of flexible digital communications during COVID appeared first on Agility PR Solutions.

Measurement 86

Measurement Communications Marketing Media 86

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Communications

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. They’re increasingly popular across the internet for both commercial and non-commercial reasons, and with the ease of consumption and sharing, it’s no surprise the lines are a little blurred betwe

Digital PR 77

Digital PR Viral Creativity Examples 77

Practical Law Construction

JUNE 3, 2020

Questions about intellectual property rights routinely arise during construction contract negotiations and serve as a refreshing reminder that COVID-19 issues are not the sole focus of negotiations at the moment. Copyright is one type of intellectual property right and is the area where we tend to encounter the most queries. This blog, the first in a series, takes a look at a few of the more common queries we regularly encounter on this topic.

Construction 52

Construction Examples Blogging Course 52

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. They’re increasingly popular across the internet for both commercial and non-commercial reasons, and with the ease of consumption and sharing, it’s no surprise the lines are a little blurred betwe

Digital PR 48

Digital PR Viral Creativity Examples 48

Practical Law Construction

JUNE 3, 2020

A great deal has been written about force majeure and change in law in the context of COVID-19. This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JUNE 3, 2020

Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do. Follow the link to read more! The post Leadership by Example appeared first on HMA Public Relations.

Examples 41

Examples Leadership Publicity Local 41

Buzzstream

JUNE 3, 2020

In the next month, we’ve got some major changes coming to BuzzStream that are going to seriously improve the product. After numerous iterations, user studies, and feedback from teams using it hands-on, I can safely say this is one of the biggest updates to the product we’ve ever made. . Of course, change means…change. The product will have a new look, and in many cases a brand new feel.

Engineering 123

Engineering Blogging Web System 123

Inbound PR

JUNE 3, 2020

When I was doing some research on influencer marketing a few months ago, I came across a lot of nice infographics but the one that stood out was actually a gifographic. I hadn't heard the name before but it's pretty cool. It's just an infographic as we know them but with gifs and it makes it much more fun. So today, we'll look at one such gifographic (perhaps you can think about creating some for your business too) that covers some interesting influencer marketing strategies.

Strategy 62

Strategy Marketing Infographics Brand 62