Sun.Apr 08, 2018

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Six Tips to Optimize Your Press Releases to Bring April Media Showers

Critical Mention

“April showers bring May flowers” – that’s how the old saying goes. But what can you do to help bring more media attention your way this spring? Press releases are one way you can help drive more visibility for your company, product or service. While you may read press releases are dead, they’re not. They are, in fact, alive and well. They play an important role in a public relations program.

Media 67
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#SelfPub – Part 2: Finding Alphas*

ZudePR

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. You can read the first 8,000-word article (chock full of actionable tactics) here. Question: what do you get if your cross an ultra-marathoner, CIPR Fellow, senior third sector bod, top journalist, engineer, board-level facilities management consultant, accountant, influencer marketing expert, author, and social psychology student?

Google 101
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Budgeting for Media Monitoring

Critical Mention

It’s that time of the year to plan your PR budget. Why not factor media monitoring into the equation? A standing ovation—from performers at Madison Square Garden to business leaders at the top of their game, to your inspirational campaign that seals the deal with that big client—everyone craves one. Now is your chance to revel in the spotlight.

Media 64