Earned Media vs Paid Media Driving Results
The Proactive Report
DECEMBER 31, 2017
I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers. They trust reviews and editorial content. (Forrester Research). This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me.
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