Sun.Jan 27, 2019

Nearly 40% of B2B tech brands will boost marketing budgets in 2019

Agility PR Solutions

New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year.

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Letter from BETT

Stephen Waddington

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia. Community based learning and the application of technology in learning were strong themes.

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How dark social is changing everything we know about social marketing

Agility PR Solutions

Dark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere.

Infographic: How you should invest in video in 2019

PR Daily

What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look. A video can accomplish a great deal for your external messaging efforts.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How communicators can expand their skill sets in 2019

Agility PR Solutions

As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different.