Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. I also share my views (not necessarily the agency’s ) and pose additional questions. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.

Report 98

Report Journalism Privacy Enterprise 98

Agility PR Solutions

JANUARY 10, 2019

Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor. In order to spread the word about your business’s products or […]. The post 3 practical ways to improve your brand awareness appeared first on Agility PR Solutions.

Brand 92

Brand Branding Publicity Marketing 92

5W PR

JANUARY 10, 2019

In this week’s 5W Spotlight, we sat down with Justin Chinich, Senior Account Executive of B2B Tech, to discuss his journey into the PR industry. His advice for young PR professionals? “Don’t be afraid to go beyond the boundaries of your comfort zone.” Read the full interview below! What inspired you to get into PR? In college, I was lucky to be a part of a two-week trip to London, where we toured major PR agencies and met with their CEOs to learn more about what a career in PR was like.

B2B 74

B2B Agency Resources Interviews 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

JANUARY 10, 2019

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued.

Government 79

Government Brand Branding Consumer 79

Agility PR Solutions

JANUARY 10, 2019

When we first launched theEMPLOYEEapp back in 2014, the employee communications technology market was focused on a new breed of solution. Slack was the Silicon Valley darling of the moment and so too were collaboration and peer-to-peer, chat and messaging technologies with many of the behemoths vying for a piece of the action. Intentional or […].

Employee 66

Employee Technology Communications Marketing 66

Muck Rack

JANUARY 10, 2019

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse

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Agility PR Solutions

JANUARY 10, 2019

We closed out the year in fine style at Bulldog Reporter, recording one of our best months in 2018 with some engaging research-based reporting and compelling contributor-based op-eds, covering a wide range of content topics and sources. From social media video and content amplification to brand reputation and AVE bashing, December’s news reports hit on […].

Reputation 60

Reputation Video Report Social Media 60

Public Relations Sydney

JANUARY 10, 2019

Whether you’re looking to promote your business, services, product or perhaps an event, a public revelations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]. The post 4 things you need to create a winning PR strategy appeared first on Public Relations Sydney.

Strategy 57

Strategy Publicity Media 57

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors.

Company 56

Company Marketing Engineering Analytics 56

HMA Public Relations

JANUARY 10, 2019

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]. The post What is a Segment Sheet? appeared first on HMA Public Relations.

Media Relations 40

Media Relations Examples Publicity Media 40