Thu.Jan 10, 2019

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

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10 books every leader should read in 2019

PR Daily

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”.

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3 practical ways to improve your brand awareness

Agility PR Solutions

Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor.

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Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. This article originally appeared on PR Daily in January of 2018.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Authenticity is Key for Brands During the Government Shutdown

PR News

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple.

More Trending

What You Should be Measuring and How Digital PR can Help


The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.

How can you repackage messaging you don’t like?

PR Daily

PR pros often have to broadcast a message that they find unpalatable—but can’t escape. Here’s how to get through it, with your pride intact. You’ve read the headline, so let’s be clear: We’re not talking about a major ethical dilemma.

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Employee comms and engagement finally land on the tech map

Agility PR Solutions

When we first launched theEMPLOYEEapp back in 2014, the employee communications technology market was focused on a new breed of solution.

Ford announces big cuts for Europe as part of a restructuring

PR Daily

Shunning online channels in favor of a media call, the company says it will slash thousands of jobs from its European operations as it tries to hit its target profit margin. Ford Motor Co. says it has to make a strong move to avoid heavy losses overseas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

ICYMI: Bulldog’s Top 10 posts from December

Agility PR Solutions

We closed out the year in fine style at Bulldog Reporter, recording one of our best months in 2018 with some engaging research-based reporting and compelling contributor-based op-eds, covering a wide range of content topics and sources.

PR Daily’s 2019 Digital PR & Social Media Awards are now open

PR Daily

Earn recognition for your digital expertise. Save $50 when you enter before Feb. The post PR Daily’s 2019 Digital PR & Social Media Awards are now open appeared first on PR Daily. Marketing PR Daily Awards Social Media digital marketing awards digital PR awards social media awards

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse

Muck Rack

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse


8 headlines from the Reuters Institute future of news report

Stephen Waddington

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 Top Marketing and Sales Companies Using Artificial Intelligence and Machine Learning

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.

4 things you need to create a winning PR strategy

Public Relations Sydney

Whether you’re looking to promote your business, services, product or perhaps an event, a public revelations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business.

What is a Segment Sheet?

HMA Public Relations

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]. The post What is a Segment Sheet? appeared first on HMA Public Relations. PR and HMA PR Media Relations news segment sheet

5W Spotlight: Justin Chinich


In this week’s 5W Spotlight, we sat down with Justin Chinich, Senior Account Executive of B2B Tech, to discuss his journey into the PR industry. His advice for young PR professionals? Don’t be afraid to go beyond the boundaries of your comfort zone.” Read the full interview below! What inspired you to get into PR? In college, I was lucky to be a part of a two-week trip to London, where we toured major PR agencies and met with their CEOs to learn more about what a career in PR was like.

Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations. Social media listening has become a booming business in the past five years. It provides insights for campaigns and an early warning alarm for issues and crises. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.

Infographic: Do you know your SEO ABCs?

PR Daily

Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues?

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Writing Tactics to Amp Up Your Productivity

Flack Me

Category: Flack Me Summary: You want your latest writing project to move faster. Many great writers have felt the same way. Don’t worry, it’s fixable