Mon.Oct 05, 2020

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The Importance of Platform-Specific Content

Ronn Torossian

The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […]. The post The Importance of Platform-Specific Content appeared first on.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Campaign for leading event success platform Bizzabo is honored. New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

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5 Challenges of Working Remotely and How to Solve Them

PRSay

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. Many employees enjoy remote work, but they also want to maintain a healthy work-life balance and to feel connected and informed , according to a survey by the software platform Smarts

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Media Moves at The New York Times & Washington Business Journal, Los Angeles Times Promotes One

Cision

Brittany Hite promoted at the LA Times, Eleanor Dunn, Lara Takenaga, Priya Arora have new positions at the NY Times, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Top Science Reporters in the US – The 2020 List

Prowly

The world of science is continually changing, and every month scientists are unlocking more secrets of the world and developing incredible inventions to aid everyday life. However, sometimes no matter how innovative the discovery, getting that news out can be a challenge. Ask any PR professional, and they will tell you that securing the coverage […].

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More Trending

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The year is 1994, and people are excited about— checks notes —banner ads. No, seriously. The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” If only.

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4 steps to building inroads with new media contacts

Agility PR Solutions

In 2020, much of the media landscape is made up of new media. What once felt new and exciting has been so heavily integrated into our lives and how we consume information that it’s hard to tell the difference between an underground podcast and the product of a national news outlet. With people turning to […]. The post 4 steps to building inroads with new media contacts appeared first on Agility PR Solutions.

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Newsletters: Integral For Marketing

5W PR

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them.

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Why it’s critical for brands to ramp up YouTube marketing

Agility PR Solutions

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones growing up behind them. Hootsuite went on […]. The post Why it’s critical for brands to ramp up YouTube marketing appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Thank Your Way to Becoming Memorable

Culpwrit

A friend doesn’t let her children play with Christmas or birthday presents until they write thank-you notes. As a parent, she enforced this policy more effectively than I was able to do. But today, I’m more adamant about the thank-you note gesture–especially when someone helps with your job search. Before the pandemic shut down, one […].

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Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Bianchi Biz Blog

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. Can you tell us what types of stories, trends or issues are on your radar now? While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fa

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The state of healthcare communications in 2020

Agility PR Solutions

The healthcare industry has faced crisis at every turn in 2020, constantly challenged by COVID flare-ups all over the world, battling for provisions, struggling to keep frontline workers safe, and bearing the onus of reliance on a vaccine and societal stability. In this fraught landscape, healthcare communications leader Spok, Inc.recently released the results of its […].

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Send a pitch email the right way

Axia PR

Don’t make this distribution mistake when pitching to the news media. PR and marketing departments get busy. They know they need to share their company’s news with the media but far too often, they simply get caught up in day-to-day tasks. When your PR and marketing departments get busy, then they can get lazy about distributing news to the media. Here’s a mistake your team may be making, why it’s a mistake, and the right way to handle it.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Brand language is more important than ever—but creating quality content poses challenges

Agility PR Solutions

Brand marketers are facing tough times in an age of trust and transparency issues, and that calls for tough messaging to break through that clutter and engage audiences with well-crafted, on-point content. However, new research from AI-powered copywriting technology Phrasee highlights difficulties brands and businesses are having in being able to generate high-quality content, and […].

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5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

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#MediaMonday – Amy Marturana Winderl

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Amy Marturana Winderl. Amy recently made the transition into freelance writing to have the flexibility to work and travel fulltime. Learn more about her and her journey into freelance writing. The post #MediaMonday – Amy Marturana Winderl appeared first on HMA Public Relations.

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7 Innovative Small Business Marketing Tips

PR Fuel

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business. Most small businesses use social media and email marketing to help drive interest in their brand.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Law Firm Managing Partners Need to be on Social Media

Lauri Pehar Borsh

The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

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Expansion nach Europa – 5 Tips zum Thema Presse- und Kommunikationsarbeit

PR in High Definition

Die Expansion in und nach Europa ist für viele Unternehmen ein großer Schritt. Europa bietet viele Möglichkeiten, Unternehmenswachstum zu beschleunigen und neue Kunden zu erreichen. Dabei ist es egal, ob Sie aus den USA oder Asien den Schritt nach Europa wagen, oder ob Sie bereits in einem europäischen Land eine Niederlassung haben und jetzt in andere Märkte in Europa eintreten möchten.

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Today, Personal Branding Is More Important Than Ever

Lauri Pehar Borsh

The post Today, Personal Branding Is More Important Than Ever appeared first on Laurie Pehar Borsh Digital PR.

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The Price Of Losing Credibility

ImPRessions - Crenshaw Communications

A former PR agency boss once told me, “You don’t win by being right. You win be being credible.” That’s been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear. Credibility is among the most valuable currencies of any leader. It’s tough to watch it squandered even on an ordinary day.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Here’s Why Social Media is a Top PR Platform!

Lauri Pehar Borsh

The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh Digital PR.

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How and Why the PESO Model Creates PR Success

Lauri Pehar Borsh

The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR.

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Growing your personal brand on social media

Lauri Pehar Borsh

The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

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Why PR and SEO are Inherently Connected!

Lauri Pehar Borsh

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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4 SEO trends communicators should track

Lauri Pehar Borsh

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

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Don’t Let Your Headline Get Cut Off!

Lauri Pehar Borsh

The post Don’t Let Your Headline Get Cut Off! appeared first on Laurie Pehar Borsh Digital PR.

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Top Tips For Handling A PR Crisis

Lauri Pehar Borsh

The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR.

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