Mon.May 24, 2021

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Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. Many lives have changed due to pandemics, and there is a “new […]. The post Real Estate Public Relations to Stand Out in a Post COVID Market appeared first on.

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Using Data to Showcase Results: How ConnectWise Developed Their PR Program

Onclusive

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media covera

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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.

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PR in a post-COVID world: 3 ways to sharpen your skills for 2021

Agility PR Solutions

The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only become trickier in recent years with the rise of social […]. The post PR in a post-COVID world: 3 ways to sharpen your skills for 2021 appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Report records developing role of communication management

Stephen Waddington

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. The report examines the impact of COVID-19 on the communication profession.

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5,000 emails later, we’ve determined your pitch begins—or ends—with the subject line 

Agility PR Solutions

All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible. In 2019, we (that is, Agility PR Solutions) released original research in a report called, How […].

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#MediaMonday – Teresa Bitler

HMA Public Relations

It's #MediaMonday! Today we are featuring award-winning travel writer, Teresa Bitler. She recently published her new book, 100 Things to Do in Mesa Before You Die which is her fourth guidebook in Arizona. Learn more about her!

Travel 98
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Execs say CX is a top priority—but 9 out of 10 brands are ill-equipped to meet expectations

Agility PR Solutions

Anyone who reads PR and media intelligence news (including Bulldog Reporter) knows how urgent the CX crisis has become—but new research from knowledge engagement firm Bloomfire shows that a whopping 88 percent of companies are ill-equipped to handle customer expectations, which have continued to rise during the pandemic. More specifically, they still face the operational […].

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Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications

Buzzstream

I’ll be discussing how a newsjacking and reactive strategy can turn to into links on publications like the New York Times, The BBC and The Guardian. I’ll give actionable tips on how you can adopt the strategy for any industry and how to find what works for you and journalists will be emailing you. The post Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications appeared first on BuzzStream.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 tips for maintaining a happy PR team

Agility PR Solutions

Having an effective PR team is important for business owners. One way to ensure this effectiveness is to keep your team relatively satisfied. So, here are five tips for maintaining a happy PR team. 1. Create financial stability No matter what department you’re working with, financial stability will be wanted. After all, compensation is probably […].

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How to Run Targeted Influencer Outreach Campaigns

Buzzstream

Stephanie Robbins of Robbins Interactive will take you step-by-step through the powerful process she uses to maximize tags and sequences to create a high converting outreach campaign that is scalable and effective. The post How to Run Targeted Influencer Outreach Campaigns appeared first on BuzzStream.

How To 62
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Five Most Useful Tips to Incorporate Instagram Into Your Web Design

Axia PR

Instagram has become one of the most popular social media platforms. It has 1 billion active users who spent a considerable part of their day browsing the app, checking profiles, and uploading videos and images. Instagram provides many suitable tools and functions for a business. Instagram is a perfect platform for company promotion and should not just be actively used but also be incorporated into your web design.

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How to Use Client Expertise to Land Breaking Coverage

Buzzstream

In this article, Will Hobson from Rise at Seven will walk you through how his team builds and leverages client expertise to dynamically land coverage as it is breaking. The post How to Use Client Expertise to Land Breaking Coverage appeared first on BuzzStream.

How To 62
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Michael Jackson’s UK publicist warned star against now-infamous Bashir interview

Mark My Words

Sky News A former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda. It comes following a turbulent week for Bashir, after the Dyson Report found that he faked financial records to secure an interview with Diana, Princess of Wales for the BBC. He later went on to work for ITV, with the broadcaster commissioning a now-infamous interview with Jackson in 2003, where the singer admitted he shared his bed with chil

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How to Structure a Long-Term Link Building Methodology

Buzzstream

Shannon McGuirk of Aira will take you through the critical steps to building a long-term link building methodology that will generate outperforming results to consistently rank your bland or clients. The post How to Structure a Long-Term Link Building Methodology appeared first on BuzzStream.

How To 62
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Martin Bashir’s ex-employers urged to look into other celebrity scoops

Mark My Words

The Times The BBC and ITV have been urged to review how Martin Bashir landed his other big interviews after the damning report into how he deceived Diana, Princess of Wales. Dorothy Byrne, a former head of news at Channel 4, said yesterday that the revelation in Lord Dyson’s finding that Bashir had used “deceitful behaviour” to secure his Panorama interview in 1995 was scandalous.

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How to Set Up Your Digital PR Program

Buzzstream

Hana Bednarova of Bednar Communications will walk you through the crucial first steps in building your digital PR program so you can grow your client base and your team for long-term success. The post How to Set Up Your Digital PR Program appeared first on BuzzStream.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The rise and fall of undercover bully Chrissy Teigen

Mark My Words

Page Six Viewers of “The Voice” will see a surprising new commercial this Tuesday. John Legend — one of the judges on the NBC competition show — will appear in a spot for vacation-rental site Vrbo, along with his wife, Chrissy Teigen, their two young children, and Teigen’s mother Vilailuck “Pepper” Teigen. It should have been a clever piece of cross-promotion.

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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Darren Kingman of Root Digital will show you how (and why) the right methodology can dramatically impact your campaign successes, as well as how to structure a methodology for your team. The post Why Your Methodology Can Make or Break Your Digital PR Campaign appeared first on BuzzStream.

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Four Critical Skills for Protecting Reputation

Reputation Specialist Michael Toebe

Rick Santorum, political commentator and former U.S. Senator. People will make errors that they often don’t recognize and then repeat them. Our intentions might not be to cause hurt yet our words and other behavior will too often do that, creating offense, anger and blowback. Without greater self-awareness, social-awareness, empathy and motivation we will continue to ding or badly damage our reputation.

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How to Set Up Your Affiliate Recruitment Outreach Program

Buzzstream

Stephanie Robbins of Robbins Interactive will take you step-by-step through the powerful process she’s put together to consistently reach and engage with the right affiliate prospects to grow revenue for the programs you partner with. The post How to Set Up Your Affiliate Recruitment Outreach Program appeared first on BuzzStream.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Shining A Light On ESG Reporting

Landis PR

Photo courtesy of Pexels. Blog courtesy of Susan McNair, Currie Communications. When it comes to environmental, social and governance (ESG) reports, most large-listed companies keep outsiders in the dark. A lack of transparency in ESG reporting makes it hard to assess companies’ non-financial risks, impacts and actions. The Global ESG Monitor (GEM), a study of ESG reports from the largest listed companies in Europe, the USA and Australia, found that Corporate sustainability reporting is diffic

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How to Keep Your Link Building Teams on Track

Buzzstream

Gus Pelogia of Teamwork will show you the methods, tools, and guiding principals he uses to keep his link building teams on track to ensure his campaigns consistently perform and earn links. The post How to Keep Your Link Building Teams on Track appeared first on BuzzStream.

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What makes a good press release?

5W PR

A press release is a short news story written by a PR professional that is sent to targeted members of the media. It contains all the important information a journalist needs to produce their own story. What are the features of a good press release? Usefulness. The contents of a press release has to be interesting, informative and entertaining. One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner

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Leveraging the Right PR Analytics to Get Deep Insight Into Your Campaign

Buzzstream

Jack Murray will teach you how which PR metrics to use, which to avoid, and how to set up and intelligence engine that will give you all the information you need to keep campaigns on track and grow past successes. The post Leveraging the Right PR Analytics to Get Deep Insight Into Your Campaign appeared first on BuzzStream.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.