Mon.Jun 28, 2021

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Using Pinterest to Increase Website Traffic

Ronn Torossian

Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six out of ten users are female, and most users use the site for shopping inspiration. […]. The post Using Pinterest to Increase Website Traffic appeared first on.

Pinterest 195
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6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1. Research Determining a clear direction […].

YouTube 164
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Trending Sources

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Equine Outreach Successfully Completes the 2021 NAO and ReputationUs Nonprofit Reputation Program

Reputation Us

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient.

Nonprofit 148
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Agility in motion: How COVID affected comms pros and the industry, and how we adapted

Agility PR Solutions

No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the challenge was both completely unpredictable and par for the course. Nevertheless, […].

Industry 157
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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10 Things I’ve Learned About Starting a PR Firm During the Pandemic

PRSay

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. It was a well-paid, full-time position with great benefits. I loved the organization and admired the team of professionals with whom I worked, in an industry that benefits human health. Yet, I had been unhappy with the job’s lack of flexibility and professional development opportunities.

LinkedIn 133

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The Gig Economy Might Save PR Agency Business Model – Here’s Why

Prowly

Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. It isn’t easy to find words that accurately summarize our collective experience, but every PR professional I’ve connected with has had something in common. They […]. The post The Gig Economy Might Save PR Agency Business Model – Here’s Why appeared first on Prowly Magazine.

Agency 118
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10 ESG Lessons From the NIRI 2021 Virtual Conference

Cision

Top ESG news and trends IR pros need to know about now.

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Generating and Incorporating Insights into Campaigns

5W PR

Many times, companies have experienced various marketing campaigns or promotional channels that didn’t work out positively, which made them see those efforts as a waste of effort and money. When companies experience such things, it usually leads to them finding different options to try for achieving their marketing goals. When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website

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Equine Outreach Successfully Completes the 2021 NAO and ReputationUs Nonprofit Reputation Program

Reputation Us

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Businesses must rethink path to trusted data for transformation and growth

Agility PR Solutions

A new report from data integrity firm Precisely and analytics community Corinium Global Intelligence explores how the exponential growth of business data, coupled with advancements in cloud computing, artificial intelligence, and the Internet of Things has unleashed an era of digital transformation across the globe—which is why data integrity is an urgent business imperative, because digital transformation […].

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Building A Culture Of Care In The Food Industry

Landis PR

Image by Karolina Grabowska from Pixabay. Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). Making a sale should be the beginning of a customer journey, not the end. Transactional business practices do not cut it anymore for any industry, and never has that been more apparent than during COVID-19. The pandemic highlighted the need to flip the script for clients and customers.

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6 questions with Liz Essley Whyte from the Center for Public Integrity

Muck Rack

6 questions with Liz Essley Whyte from the Center for Public Integrity

Publicity 104
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#MediaMonday – Tracy Beard

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Tracy Beard, a Pacific Northwest-based writer focused on luxury and adventure travel, fine dining, adventure and more. Get to know her!

Travel 79
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why does your company's website need an accessibility statement?

Axia PR

Search engines tend to reward sites with accessibility statements that make them more inclusive for people with disabilities. What is an accessibility statement? An accessibility statement is a log detailing a company's commitment to making its website highly accessible to people with disabilities. It lists the firm's internal policies against discrimination and how they are successfully implemented.

Company 62
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Raheem Sterling set to be ‘next David Beckham’ and rake in millions with global brand

Mark My Words

The Mirror Raheem Sterling is poised to become a global megastar like David Beckham after firing England to Tuesday’s Euros clash with Germany. Marketing experts say the forward has all the ingredients he needs to build ‘Brand ­Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four. PR guru Mark Borkowski called Sterling, 26, a “sponsor’s dream”, and told how he could replicate Beckham’s success.

Brand 60