Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday.

Advertising 236

Advertising Advertising Video Ethics 236

Ronn Torossian

JANUARY 16, 2019

Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals. To be successful in PR, you need a dynamic set of skills including but not limited to research, writing, people skills, and […].

Technology 170

Technology Writing Blogging Communications 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new. With that in mind, here are three up-and-coming social media platforms tech PR pros need to know and use in 2019. 3 social platforms tech PR pros need to know.

Reddit 136

Reddit Video Social Media Groups 136

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 16, 2019

A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization that is meaningfully or very diverse. The survey follows the PRSA Foundation’s recent book launch of Diverse Voices: […].

Survey 94

Survey Communications Publicity 94

Agility PR Solutions

JANUARY 16, 2019

No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.” Since it seems like the entire world has gone social, why not take advantage of social media marketing? In fact, let’s […]. The post The importance of social influencer marketing—making it work for you appeared first on Agility PR Solutions.

Marketing 75

Marketing Social Media Strategy Media 75

5W PR

JANUARY 16, 2019

In this week’s 5W Spotlight, we sat down with Brenna Goodsitt, Senior Account Executive, CET, to discuss her journey into the PR industry. Her advice for young PR professionals? “Look for news in unexpected places.” Read the full interview below! What inspired you to get into PR? I have always been someone with varied interests. So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Agility PR Solutions

JANUARY 16, 2019

How people perceive you and your PR agency will play a large part in your future. Whether your business grows or fails will largely come down to the effectiveness of your branding and the perception that your audience builds of you. Being a small business can be advantageous on occasion, but the fact is that […]. The post The importance of perception—how to upscale your small PR firm appeared first on Agility PR Solutions.

How To 72

How To Small Business Agency Brand 72

PR in High Definition

JANUARY 16, 2019

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know. Among the other content, I had two paid ads, one celebrity, five influencers, and one brand.

Instagram 67

Instagram Ethics YouTube Social Media 67

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Communications

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7 billion in 2019 to target local consumers. “Of course, the most […].

Local 66

Local Consumer Brand Branding 66

HMA Public Relations

JANUARY 16, 2019

Have you ever walked around with something in your teeth all day, smiling ever so brightly at everyone you pass? It's beyond humiliating — and, sadly, […]. The post Confession time, I’ve been pronouncing these words all wrong appeared first on HMA Public Relations.

Publicity 45

Publicity 45

Tough Sledding

JANUARY 16, 2019

ToughSledding asks: Where do I go from here? My new retired-guy profile, shot 01-10-19 while hiking along Michigan’s Boardman River. (Photo credit: Sharon Sledzik). My last post here was about two years ago, and it was hardly my best work. And the last essay of any substance was more of a rant about how just tough it is to do my job — to teach exclusively online.

Travel 28

Travel Writing Blogging Resources 28