Wed.Jan 16, 2019

Five Key Takeaways from the 2018 Growth PR Conference


Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.

Ethics 251

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Five Essential skills for a modern PR professional

Ronn Torossian

Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.

3 Social Platforms Tech PR Pros Need To Know

ImPRessions - Crenshaw Communications

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.

Reddit 165

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How can you rebuild a damaged reputation?

PR Daily

There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains. This article originally appeared on PR Daily in January of 2018. “Which office do I go to get my reputation back?”

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What social listening tools help you understand your audience?

PR Daily

Share how social listening and real-time response play into your overall digital strategy. Enter PR Daily’s 2019 Digital PR & Social Media Awards in more than 30 categories. Don’t miss the Feb. 15 early-bird deadline. The post What social listening tools help you understand your audience?

Tools 124

BuzzStream Research Improvements: Powerful Tools to Find The Information You Need


Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.

Tools 99

For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

As shoppers move online—and away from brick-and-mortar stores—large chains’ optimism gives way to concerns about the sector. How, now, do they retain customers and investors? Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping.

Retail 119

The importance of social influencer marketing—making it work for you

Agility PR Solutions

No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How you can network and meet potential clients at Disney World

PR Daily

Get in front of 300+ digital communicators at our Social Media Conference for PR, Marketing & Corporate Communications. Mobile. Chatbots. Social listening. Video. Communicators are faced with new tech trends every day.

The importance of perception—how to upscale your small PR firm

Agility PR Solutions

How people perceive you and your PR agency will play a large part in your future. Whether your business grows or fails will largely come down to the effectiveness of your branding and the perception that your audience builds of you.

Why PR people need to protect influencers’ mental health

PR in High Definition

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know.

National brands will spend $62.7 billion targeting local consumers in 2019

Agility PR Solutions

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook. It’s a challenging time for PR pros and journalists alike.

Confession time, I’ve been pronouncing these words all wrong

HMA Public Relations

Have you ever walked around with something in your teeth all day, smiling ever so brightly at everyone you pass? It's beyond humiliating — and, sadly, […]. The post Confession time, I’ve been pronouncing these words all wrong appeared first on HMA Public Relations. PR and HMA PR

5W Spotlight: Brenna Goodsitt


In this week’s 5W Spotlight, we sat down with Brenna Goodsitt, Senior Account Executive, CET, to discuss her journey into the PR industry. Her advice for young PR professionals? Look for news in unexpected places.” Read the full interview below! What inspired you to get into PR? I have always been someone with varied interests. So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit.

Well, I’m retired. What now?

Tough Sledding

ToughSledding asks: Where do I go from here? My new retired-guy profile, shot 01-10-19 while hiking along Michigan’s Boardman River. Photo credit: Sharon Sledzik). My last post here was about two years ago, and it was hardly my best work.

7 PR Trends to Watch and Implement in 2019

Flack Me

Category: Flack Me Summary: To be fully prepared for a new year, you need to add an element to the mix of what you're examining: the latest trends