Mon.Jan 14, 2019

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

Six PR tactics to stay ahead of the competition

Ronn Torossian

Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.

4 tips for using word-of-mouth to tout your brand

PR Daily

Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach. Consumers’ word-of-mouth is marketing gold.

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Today’s trend towards less screen time is challenging website marketers to simplify

Agility PR Solutions

A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 tactics to wow your media contacts

PR Daily

Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist. This article originally appeared on PR Daily in January of 2018.

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More Trending

Amid historic government shutdown, organizations offer discounts and freebies

PR Daily

The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.

12 global trends to watch in 2019 from trendspotter Marian Salzman

Agility PR Solutions

Trendspotter extraordinaire and former Havas CEO Marian Salzman can practically see into the future—and as her great year-end trend lists always do, she has managed to incorporate a global scope into her vision for 2019.

5 terrific tips for winning industry awards

PR Daily

Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph. Putting an industry award on the company mantel can be a nice PR win for a B2B.

#MediaMonday – Zahid Arab

HMA Public Relations

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle. For a PR professional, there’s no better feeling than landing your company or client a well-earned media placement.

Marketing strategies for building a ranking article in 2019

Agility PR Solutions

Building content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google.

10 post-holiday gift ideas

PR Daily

Just because the festivities are over doesn’t mean you shouldn’t treat yourself. Here are some gifts that still have meaning—not matter how late they arrive. Didn’t get exactly what you wanted for the holidays? Want to pick up a little something for yourself?

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Top publications and articles for December, according to journalists

Muck Rack

Top publications and articles for December, according to journalists

Gillette faces backlash over campaign addressing #MeToo movement

PR Daily

The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging. Gillette has put a new spin on its 30-year-old tagline, “the best a man can get”—and many are criticizing the move.

Marketers not “putting their money where their mouth is” on data sharing

Agility PR Solutions

New research from online visibility management platform SEMrush reveals a serious gap between companies’ marketing data strategies and where their resources are actually being focused. The research, conducted by Forrester Consulting among marketers from companies of varying sizes and sectors—including retail, finance and technology from across EMEA and the U.S.—suggests suggests that this gap is limiting […].

Quick Guide to Online Review Management

David PR Group

Review sites are here to stay, so we can’t put our heads in the sand and ignore them anymore.

Journalists on the move – Week of January 14

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Los Angeles Times: hires LZ Granderson (@LZGranderson) as Sports and Culture Columnist. New York Times: promotes Kevin Granville (@kevingranville) to European Business Editor. New York Times promotes Meghan […]. The post Journalists on the move – Week of January 14 appeared first on Agility PR Solutions. Media Moves

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.