Tue.Dec 04, 2018

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Five Tips on Managing a Diverse Workforce

Ronn Torossian

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting.

How PR students can position themselves for coveted roles

PR Daily

There are many students who want to create a professional online presence , but don’t know where to start. Nine times out of 10, this is a question of gaining confidence rather than skill. It’s easy to trick yourself into thinking that you can’t do it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year.

More Trending

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept.

Improve your crisis PR management with a triage approach

PR Daily

Social media monitoring can alert brands of customer service problems and potential reputation-damaging issues. Just remember that not every problem or negative exchange is a crisis. Some organizations may feel compelled to react to every problem with a public statement or social media post. Ironically, that can draw more attention to the initial issue and inadvertently increase reputational damage.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate.

Survey 126

6 Twitter Metrics to Follow to Boost Your Online Presence


Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence! Social Listening Social Media Marketing Twitter measure twitter measure twitter metrics track twitter track twitter metrics twitter metrics twitter performance

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Building Brand Invincibility Requires Intentional Attention

Melissa Agnes

How to systemize the process of giving attention to the right things.

Brand 156

Give the gift of an ACE Award

PR Daily


The Science Behind Why Wordplay Is an Effective Communications Tool


During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” ” “Well,” I said, “Yes, you do. And that’s part of the point.”

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The World’s Simplest Brands—who they are and why they prosper

Agility PR Solutions

In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that consistently deliver on their brand promise with simple, clear, intuitive experiences—from brand strategy firm Siegel+Gale reveal just […].

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

Personality matters—7 tips for building a PR profiling strategy

Agility PR Solutions

Chances are, you know the brains behind Tesla, Microsoft and Facebook, but do people in your industry know the brains behind your business? They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are its people.

4 Social Media Trends That Aren't Going Anywhere in 2019

PR 20/20

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year.

28 PR conferences and events you don’t want to miss in 2019

Muck Rack

28 PR conferences and events you don’t want to miss in 2019

5 Gifts to Give Yourself This Year

Solo PR Pro

Hello December! We are officially in the traditional gift giving season. Whether you celebrate Hanukkah, Christmas, Kwanzaa or nothing at all, you can treat yourself to a few well-deserved gifts that will have a lasting impact. Pats on the back.

Who wins the holidays—Apple iPhone or Samsung Galaxy?

Agility PR Solutions

Like many things in America, the smartphone world is solidly divided between iPhone loyalists and Samsung loyalists—but which phones will be selling out this holiday season?

Holiday PR: Too Late to Catch the Polar Express?


*This post originally appeared on the WTIA blog (read it here). For PR and marketing professionals, October through December is arguably the busiest quarter of the year.

People with Messy Offices Perceived Negatively, Research Finds


If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel.

Four Questions To Ask About Your PR Strategy


Staying ahead of the game in PR means making sure you your strategy is fresh, relevant and in sync with your brand’s values. Living in a world of a hyperactive news cycle means that this is harder than ever.

TrendKite life: Employees give back


A look at life inside TrendKite, highlighting our different Employee Resource Groups

2019 Predictions


After an extremely successful 2018, 5W Public Relations looks ahead to the future, and predicts the trend, innovations, and services the communications market can expect to see in the new year. Here are our 2019 predictions!

Who Provides Inspiration?

HMA Public Relations

The HMA Public Relations team has many opportunities throughout the year for professional development. Sometimes team members attend seminars related to our industry, sometimes they attend […]. The post Who Provides Inspiration? appeared first on HMA Public Relations.

How to PR for tech start ups


Bubbles, booms and unicorns, we’ve seen them all. The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. If you’re not a “tech” company in today’s day and age, you’re likely to be disrupted by one. For a growing number of industries, it’s not a matter of if — it’s when. Nikki Parker, Vice President of Technology, Corporate, and Crisis, knows this all too well.

Infographic: Why marketers should invest in mobile advertising

PR Daily

Advertising on little handheld devices can have a big impact on your organization’s bottom line. Audiences spend much of their time on their smartphones, so it’s essential to put your products or services at their fingertips as often as possible.

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The Strange World of Marketing in the Age of #MeToo

Flack Me

Category: Flack Me Summary: In a recent video by Schweppes, three women visit a nightclub wearing sparkly dresses showing how frequently women get groped

Video 28

5 ways to respond when your social channels are down

PR Daily

The world went into a tizzy when Facebook and Instagram were temporarily down—leading to the trending hashtag #FacebookDown.

Viral 141

Tumblr receives criticism after banning adult content

PR Daily

Tumblr has a reputation for being a social media platform with looser content guidelines, but that’s soon coming to an end. On Monday, the blogging platform announced that on Dec. 17, it will permanently ban all adult content—wiping out the plethora of communities sharing pornographic material.