Tue.Dec 04, 2018

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change.

Nonprofit 240
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3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media.

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Five Tips on Managing a Diverse Workforce

Ronn Torossian

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that you might not think about when you think about workplace diversity, such as different education, socio-economic […].

Education 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered.

B2B 159

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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” “Well,” I said, “Yes, you do. And that’s part of the point.” When readers encounter wordplay, they first evaluate the literal meaning of the words. When that doesn’t work, they seek alternative meanings.

Tools 138
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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104
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People with Messy Offices Perceived Negatively, Research Finds

PRSay

If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality. In three experiments, about 160 participants were randomly assigned to sit in a researcher’s office that was clean and uncluttered, or in other offices that were either “somewhat” or “very” messy.

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The World’s Simplest Brands—who they are and why they prosper

Agility PR Solutions

In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that consistently deliver on their brand promise with simple, clear, intuitive experiences—from brand strategy firm Siegel+Gale reveal just […].

Branding 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Twitter Metrics to Follow to Boost Your Online Presence

Brand24

Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence!

Twitter 120
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How to PR for tech start ups

5W PR

Bubbles, booms and unicorns, we’ve seen them all. The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. If you’re not a “tech” company in today’s day and age, you’re likely to be disrupted by one. For a growing number of industries, it’s not a matter of if — it’s when.

How To 74
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28 PR conferences and events you don’t want to miss in 2019

Muck Rack

28 PR conferences and events you don’t want to miss in 2019

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Four Questions To Ask About Your PR Strategy

5W PR

Staying ahead of the game in PR means making sure you your strategy is fresh, relevant and in sync with your brand’s values. Living in a world of a hyperactive news cycle means that this is harder than ever. As PR professionals, we need to constant ask ourselves whether our PR strategy is up to date with things like technology and your company’s evolving personality.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

Trends 77
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2019 Predictions

5W PR

After an extremely successful 2018, 5W Public Relations looks ahead to the future, and predicts the trend, innovations, and services the communications market can expect to see in the new year. Here are our 2019 predictions! The post 2019 Predictions appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trends 68
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Personality matters—7 tips for building a PR profiling strategy

Agility PR Solutions

Chances are, you know the brains behind Tesla, Microsoft and Facebook, but do people in your industry know the brains behind your business? They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are its people. Yet, employees often get left behind as products, […]. The post Personality matters—7 tips for building a PR profiling strategy appeared first on Agility PR Solutions.

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Holiday PR: Too Late to Catch the Polar Express?

Barokas

*This post originally appeared on the WTIA blog (read it here). For PR and marketing professionals, October through December is arguably the busiest quarter of the year. From holiday campaigns and year-end recaps to planning and budgeting, there is a lot for the communications team to wrap up before the ball drops on December 31. During the chaos, it can be easy to lose track of time and miss key media opportunities, leaving teams looking back on the season feeling that more could have been done

Survey 60
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Who wins the holidays—Apple iPhone or Samsung Galaxy?

Agility PR Solutions

Like many things in America, the smartphone world is solidly divided between iPhone loyalists and Samsung loyalists—but which phones will be selling out this holiday season? Not surprisingly, according to a new survey by loyalty-program firm Swagbucks, adults and teens are actually split between the two. But a closer look reveals some demographic preferences.

Survey 60
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4 Social Media Trends That Aren't Going Anywhere in 2019

PR 20/20

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year.

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7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy. Clients press for results and often ask for free work just because they had a great idea; talent is hard to find, train and retain; the pace of change in communications and consumer behaviour is difficult to keep up with, and not to mention how little understood the term PR is. The World PR Report 2018-2019 looks at the state of PR agencies around the world, the type of growth and challenges they are facing and suggests areas of future-looking trends.

Agency 56
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5 Gifts to Give Yourself This Year

Solo PR Pro

Hello December! We are officially in the traditional gift giving season. Whether you celebrate Hanukkah, Christmas, Kwanzaa or nothing at all, you can treat yourself to a few well-deserved gifts that will have a lasting impact. Pats on the back. Far too often, we are immersed in doing the work we love that we never stop to consider what we have have accomplished.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Who Provides Inspiration?

HMA Public Relations

The HMA Public Relations team has many opportunities throughout the year for professional development. Sometimes team members attend seminars related to our industry, sometimes they attend […]. The post Who Provides Inspiration? appeared first on HMA Public Relations.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away.