Mon.Oct 14, 2024

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Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.

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How to Use Print Media in the Digital PR World (Examples Included)

Prowly

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Why PR Pros Must Embrace the Evolution of Influence and Trust

Notified

As we approach PRSA ICON 2024 , I’m excited to be moderating a session that hits at the heart of one of the biggest challenges facing PR pro s today: Embracing the Evolution of Influence and Trust.

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Becoming Comfortable With the Unknown: My Pivot From Ad to PR

The Hoffman Agency

T-minus one week until my internship at The Hoffman Agency ends and I begin my journey as an associate account executive. PR got me, guys. I actually understand it now … for the most part. This summer I entered a behind-the-scenes world I didn’t know existed. Briefings, sourcing sessions, reactive and proactive pitches, tracking and flagging everything.

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Maxim Behar: Political Unity Needed for Bulgaria’s Economic Growth

Maxim Behar

Host (Viktor Dremsizov): Good evening! "The Day ONAIR" begins. I am Viktor Dremsizov, and today, with the show's producer, Gergana Marinova, we are looking for answers to the important questions today. Can the upcoming elections lead to a stable government? The 50th National Assembly is coming to an end—what have the parties accomplished? Sociologist Kolyo Kolev and PR expert Maxim Behar are here to analyze.