Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Sword and the Script
FEBRUARY 29, 2020
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. I was being put on a client account that was deemed a “flight risk.” We needed to get the client some coverage. This sort of thing had happened before, and I relished the opportunity.
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