Sat.Feb 29, 2020

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. I was being put on a client account that was deemed a “flight risk.” We needed to get the client some coverage. This sort of thing had happened before, and I relished the opportunity.

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Communicating about the Coronavirus: useful fact based tools and links

Stephen Waddington

Professional communicators have a critical role in preventing disinformation about the Coronavirus. This article includes links to useful fact based tools. In the two months since the first case of Coronavirus, or COVID-19, was reported it has spread across the world. In the UK Chief Medical Officers have raised the risk to UK citizens from low to moderate.

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