Cision

FEBRUARY 25, 2020

Make your SEO shine with these 5 tips for PR pros.

SEO 257

SEO Marketing 257

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even

Data 115

Data Google Trends Survey 115

Cision

FEBRUARY 25, 2020

Lindsay Macpherson has returned to Harrods Magazine, Damian Fantato is now Digital Editor at FTAdviser and Mitchell Labiak is appointed Chief Investigative Reporter at Property Week.

Media 120

Media Report Blogging 120

Agility PR Solutions

FEBRUARY 25, 2020

More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing. The firm’s new Small Business Video Marketing Trends Study digs deeper to find out exactly how marketers create videos and use them to reach their audiences and grow their businesses. Additional […].

Video 86

Video Marketing Small Business Survey 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

FEBRUARY 25, 2020

Sidney Fussell will join Wired in March, Natasha Mascarenhas heads to TechCrunch, and more.

Media 120

Media Blogging 120

Culpwrit

FEBRUARY 25, 2020

By Zoe Krey Mike Fernandez is always on the go — he has three different places he calls home to prove it. I interviewed him as he was preparing to jet off to Europe and Canada the next week for business meetings. His nomadic nature began when he was a child and lived in eight […]. The post Career Advice: Hustle Hard and Be a Problem Solver appeared first on culpwrit.

Interviews 88

Interviews Meeting 88

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their prod

Marketing 62

Marketing Advertising Advertising B2C 62

Inbound PR

FEBRUARY 25, 2020

I've been covering a lot about influencer marketing over the last few months. In my latest post about it, I shared how I used to work with influencers. I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.

Infographics 62

Infographics Marketing Brand Branding 62

Mark My Words

FEBRUARY 25, 2020

CBC News As much as the more prominent role is an evolution for Kate, she is treading relatively safe ground. Offering support for parents and caregivers and promoting the importance of early childhood development carry a relatively low risk of controversy. And those looking for shocking revelations out of her podcast will still be looking. “To be quite honest, it was quite bland,” public relations expert Mark Borkowski said in an interview from London. “There was nothing much

Training 60

Training Interviews Publicity 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

FEBRUARY 25, 2020

It’s #TipTuesday! Check out these tips from Annelise for how to keep your followers engaged on your social posts. Are you guilty of any of these common social media missteps? The post What Social Media Missteps Should You Avoid? appeared first on HMA Public Relations.

Social Media 60

Social Media Media Publicity How To 60

The Awards Blog

FEBRUARY 25, 2020

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve even spotted them on Upwork.). However, awards still do matter—and not just to the PR department.

Employee 52

Employee Course Creativity Company 52

PR in High Definition

FEBRUARY 25, 2020

The coronavirus has been hitting the headlines in February, causing huge disruption across the world. For the tech sector in particular, it’s had an impact on supply chains and the GSMA was forced to cancel Mobile World Congress after a string of big tech firms pulled out. Despite the chaos, it’s also been a month of lots of environmental news and stories on social media regulation ahead of the U.S election.

Google 48

Google Mobile Government Financial 48

Muck Rack

FEBRUARY 25, 2020

What to expect at Sree Sreenivasan's Social Media Weekend 2020

Social Media 70

Social Media Media 70

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Hoffman Agency

FEBRUARY 25, 2020

View full size. The post appeared first on "What's HAppening" Blog.

Blogging 36

Blogging Training Agency 36

Flack's Revenge

FEBRUARY 25, 2020

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). Before I go further, sure, I agree that PR does have its bad actors, just like any profession; and don’t have an issue with fair criticism.

Agency 177

Agency Industry Marketing Brand 177

Solo PR Pro

FEBRUARY 25, 2020

As a Solo PR Pro, negative predictions about the economy can be unsettling. However, many solos have not only survived in a terrible economy but thrived. In fact, a downturn can be a boom period for Solo PR Pros, with companies needing the expertise and efficiency offered by solos. Below are a few tips for proactively preparing your business to weather any economic storm.

Course 68

Course System Training Creativity 68

Agility PR Solutions

FEBRUARY 25, 2020

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over conventional digital marketing. On top of that, they said brand utilizing influencers are making $6.50 for each dollar spent on […].

Industry 94

Industry Infographics Marketing Agency 94

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was evident would be an understatement.

Advertising 156

Advertising Advertising Interviews Examples 156