Tue.Feb 25, 2020

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

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6 PR Lessons Of Bloomberg’s Awful Debate Performance

ImPRessions - Crenshaw Communications

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year.

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A Digital Marketer Gives 5 SEO Tips for PR Pros

Cision

Make your SEO shine with these 5 tips for PR pros. Best Practices

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How the internet of things can help marketers pinpoint their efforts

PR Daily

The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit. Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Video is the most effective online marketing—who’s making yours?

Agility PR Solutions

More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing.

More Trending

UK Media Moves including Harrods Magazine, FTAdviser, Property Week and more!

Cision

Lindsay Macpherson has returned to Harrods Magazine, Damian Fantato is now Digital Editor at FTAdviser and Mitchell Labiak is appointed Chief Investigative Reporter at Property Week. Media Blog

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5 ways Microsoft boosts engagement and internal culture

PR Daily

Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference. Just about every organization these days is embracing the need to boost employee engagement and internal culture.

Media Moves at The New York Times & Wired, Eater Welcomes Three New Hires

Cision

Sidney Fussell will join Wired in March, Natasha Mascarenhas heads to TechCrunch, and more. Media Blog

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Women’s compensation trails men’s by 7.9%

PR Daily

Ragan’s 2020 Salary Survey finds that male communicators are far more likely than women to rate their pay as satisfactory—perhaps because men’s pay is markedly higher. In the communications industry, the gender pay gap is gaping.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Data Sources to Take Your Campaigns to the Next Level

Buzzstream

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever.

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Expedia to lay off thousands, influencer marketing trends, and TSA clarifies its TikTok stand

PR Daily

Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.

Half of employees are distracted at work by the election—3 tips for bipartisan management

Agility PR Solutions

It’s 2020, and for many, the presidential election will be top of mind a lot of the time—and that includes at work. But more than ever, politics is now synonymous with partisan outrage, open hostility and aggressive finger pointing—all of which can make for an unhealthy and unproductive workplace.

Career Advice: Hustle Hard and Be a Problem Solver

Culpwrit

By Zoe Krey Mike Fernandez is always on the go — he has three different places he calls home to prove it. I interviewed him as he was preparing to jet off to Europe and Canada the next week for business meetings. His nomadic nature began when he was a child and lived in eight […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Social Media Missteps Should You Avoid?

HMA Public Relations

It’s #TipTuesday! Check out these tips from Annelise for how to keep your followers engaged on your social posts. Are you guilty of any of these common social media missteps? The post What Social Media Missteps Should You Avoid? appeared first on HMA Public Relations.

Media Moves at The New York Times & Wired, Eater Welcomes Three New Hires

TrendKite

Sidney Fussell will join Wired in March, Natasha Mascarenhas heads to TechCrunch, and more

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Four reasons why influencer marketing is starting to grow up

Prohibition

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

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UK Media Moves including Harrods Magazine, FTAdviser, Property Week and more!

TrendKite

Lindsay Macpherson has returned to Harrods Magazine, Damian Fantato is now Digital Editor at FTAdviser and Mitchell Labiak is appointed Chief Investigative Reporter at Property Week

How Solo PR Pros Can Weather Economic Storms

Solo PR Pro

As a Solo PR Pro, negative predictions about the economy can be unsettling. However, many solos have not only survived in a terrible economy but thrived. In fact, a downturn can be a boom period for Solo PR Pros, with companies needing the expertise and efficiency offered by solos.

How a ‘future Queen in training’ is finding her voice

Mark My Words

CBC News As much as the more prominent role is an evolution for Kate, she is treading relatively safe ground. Offering support for parents and caregivers and promoting the importance of early childhood development carry a relatively low risk of controversy. And those looking for shocking revelations out of her podcast will still be looking. “To be quite honest, it was quite bland,” public relations expert Mark Borkowski said in an interview from London.

6 Reasons Why Winning Awards Still Matters

The Awards Blog

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve

February Tech News Round Up

PR in High Definition

The coronavirus has been hitting the headlines in February, causing huge disruption across the world. For the tech sector in particular, it’s had an impact on supply chains and the GSMA was forced to cancel Mobile World Congress after a string of big tech firms pulled out. Despite the chaos, it’s also been a month of lots of environmental news and stories on social media regulation ahead of the U.S election.

What to expect at Sree Sreenivasan's Social Media Weekend 2020

Muck Rack

What to expect at Sree Sreenivasan's Social Media Weekend 2020

How we got to a $10 billion influencer marketing industry

Agility PR Solutions

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over conventional digital marketing.

The Hoffman Agency - Untitled Article

The Hoffman Agency

View full size. The post appeared first on "What's HAppening" Blog.

Infographic: Crucial habits for PR industry leaders

PR Daily

What makes a leader effective for his or her organization? This graphic lists some of the qualities that can elevate your efforts and inspire your team. What traits make a great leader? PR and communications leaders have struggled to make gains, according to recent studies.