Thu.Mar 31, 2022

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Let there be light: Four ways to keep your brand shining

PR in High Definition

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. When considering this, I had a bit of a light bulb moment – quite literally.

Brand 71
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Agile content marketing: A smart guide for marketers

Agility PR Solutions

Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. There’s a need to generate more content within […].

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Professor Reynolds: Welcome to UofL!

Karen Freberg

Yep, that’s me – you may be wondering about how I got into this situation. Don’t worry, I am going to tell you! Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities.

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4 social media mistakes not to make at your business

Agility PR Solutions

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your company and prevent current customers from coming back. Here […]. The post 4 social media mistakes not to make at your business appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR: It’s NOT All About Relationships … Is it?

Bianchi Biz Blog

Old school PR pros: “It’s all about RELATIONSHIPS …”. Modern PR pros: “It’s all about IDEAS …”. In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR … in an ideal world. Our world is a messy place where other human factors affect outcomes.

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Can Proactive Communications Modify Behavior?

HMA Public Relations

Proactive communications programs can have a big impact on audiences, but not all are the same. Read more from Scott Hanson on how one Flagstaff store is taking a different approach.

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4 effective ways to grow and improve your PR agency

Agility PR Solutions

If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral worldwide. Unfortunately, this isn’t a reality for most and certainly […]. The post 4 effective ways to grow and improve your PR agency appeared first on Agility PR Solutions.

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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? The evidence presented across all aspects of the company set-up was convincing.

Agency 62
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Most brands believe they’re delivering suboptimal hybrid customer journeys—5 key insights

Agility PR Solutions

New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person touchpoints. The firm examines the issue in its new study, based on research from Forrester […].

Brand 86
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Spring forward with our latest tech roundup

PR in High Definition

Spring has finally sprung at Firefly HQ, with a few sunny days being enough to get our teams outside and enjoying all that our cities have to offer. We’re well into the first quarter of the year and the tech industry is continuing to thrive amidst the waves of geopolitical issues and legal challenges. Here’s everything you need to know from March. Keeping up with regulatory change and legal protections can be tough in such an ever-evolving industry.

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6 things to check before approaching a PR recruitment agency for a job

Agility PR Solutions

Human labor is essential in every big organization. Quality labor will increase your workflow, reduce fatigue, and improve the quality of work done. You need individuals that are skilled and can work in a team. Having a perfect team that works well together is very important in any business. The nature of your workforce directly […]. The post 6 things to check before approaching a PR recruitment agency for a job appeared first on Agility PR Solutions.

Agency 78
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Women of Distinction inspire all PR professionals

Steve Barrett on PR

PRWeek is honoring the women leading the industry, the next generation of movers and shakers and how they will define the future of work.

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This Week In PR Ethics (3/31/22): Oscars, Supreme Court and Africa

Ethical Voices

This week there were just a few prominent ethics stories – but boy were they big. From The Oscars (do you know something happened?), to conflict of interest in the judiciary to an interesting PRCA study on PR ethics in Africa, there are some great topics to discuss. . Will Smith’s actions definitely caused people to discuss the Oscars this year. Rather than add my opinion to the thousands of others, I want to take a different tack and ask a few ethics questions: If this was staged, is that typ

Ethics 52
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.