Onclusive

AUGUST 9, 2017

PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving world, it’s somewhat normal for departments to work in a vacuum.

How To 220

How To Report Company Marketing 220

Deirdre Breakenridge

AUGUST 9, 2017

A Guest Post Announcement by Brendan Smith, Student, West Chester University – College of Business. With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life.

Internal 170

Internal International System Financial 170

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from an

Conference 164

Conference Technology Mobile Analytics 164

Stephen Waddington

AUGUST 9, 2017

The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London. 86% of the population identify as white according to 2011 Census data for England and Wales.

Publicity 122

Publicity Survey Data Agency 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Business Wire

AUGUST 9, 2017

It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels. In many cases, this money is being redirected to marketing teams with the belief that marketing can meet company goals better than public relations.

Survey 150

Survey Meeting Communications Marketing 150

Frederik Vincx

AUGUST 9, 2017

While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that? There are many apps you can use to structure your process, but with a co-located team that needs to move fast, I’ve found that visualizing progress and ideas with sticky note walls so everyone can see them still w

Software 68

Software Google Energy Examples 68

PR in High Definition

AUGUST 9, 2017

This is a question pondered by many communication professionals. You’ve collected your insights, your campaign has been planned and you’ve got your coverage, but what now? It’s all well and good celebrating a great piece of coverage or PR content, but you also need to think about what’s next. Many businesses don’t utilise the content they produce and the coverage they achieve to help deliver business results.

Analytics 63

Analytics Google Measurement Communications 63

HMA Public Relations

AUGUST 9, 2017

The team at HMA Public Relations went indoor skydiving last week at iFLY Phoenix! We all survived and have lived to tell the tale! [Click below for more]. The post HMA Public Relations – Soaring to New Heights appeared first on HMA Public Relations.

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Publicity 67

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure.

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Measurement Video Technology Enterprise 65

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Communications

Waxing UnLyrical

AUGUST 9, 2017

So this past week I spent a few days in NYC, one of my fave cities in the world. On Friday night, after drinks/nibbles with a friend, I headed to the loo (Brit-speak for “restroom” ICYDK) at the restaurant before heading back to my hotel. And as I was heading in/coming out, was transfixed by a really cool country/bluegrass act performing on the other side of the restaurant (it was a big space).

Wikipedia 64

Wikipedia Training Hotels Banking 64

Axia PR

AUGUST 9, 2017

Use this checklist to make sure you’re optimizing your relationship with your PR firm.

Company 76

Company Publicity 76

Prohibition

AUGUST 9, 2017

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released. The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

Communications 48

Communications Radio Print Hotels 48

BradleyPR

AUGUST 9, 2017

As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right? Wrong. An adult who doesn’t reason “like a child” is a refreshing abnormality in today’s entitled culture. [.].

Publicity 48

Publicity 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

AUGUST 9, 2017

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released. The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

Communications 48

Communications Radio Print Hotels 48

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Companies like Yum! Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Still others, like United’s low-budget competitor Spirit Air, may calculate that different brand attributes – like value – trump all.

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Brand Branding Film Internal 160